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Hatono, Hartono
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDI PADA KEDAI KOPI DOESOEN COFFEE & SPACE) Triatama, Aklas Nurdika; Hatono, Hartono; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This“study purposed to determine the magnitude of the“effect“ of“ service quality on increasing customer“satisfaction at a coffee shop. Doesoen Coffee & Space. Explanatory Research is the type of Research used, and consumers of Doesoen Coffee & Space coffee shops are the population in this study. The sampling“technique in“this“study was purposive“sampling“ with a sample of 100 people.” Based on data“analysis. research and data analysis, service quality with dimensions, responsiveness, “assurance, empathy, and tangibles have a “and“significant effect on customer satisfaction; This shows that the 'influence' of service quality with dimensions, responsiveness, guarantee, empathy, and form 'can significantly increase customer satisfaction at Doesoen Coffee & Space's coffee shop”.
ANALISIS SWOT : MODEL STRATEGI PENGEMBANGAN USAHA BUDIDAYA IKAN NILA Tricahya, Aji Septian; Hatono, Hartono; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research aims to formulate an appropriate business development strategy model in developing tilapia cultivation businesses in Tulung Balak village. The research method used is descriptive with a qualitative approach. The research location is the Alkalam fishery in Tulung Balak village. Informants were selected by purposive sampling. Data collection techniques use observation, in-depth interviews, and documentation. The results of the research show that the appropriate strategy model for alkalam fisheries is the SO strategy, the SO strategy is a strategy that maximizes strength in exploiting opportunities. Internal business strengths such as income from selling seeds and stable harvests, low operational costs because it uses a semi-intensive cultivation system and daily labor, various payment methods, friendly service and fast response, using a water-powered mill to increase the oxygen supply in the pond, management good water system, use of various types of feed according to fish size, good and routine fish health management, good water waste management, independent feed production. Can be used to capture opportunities such as maintaining good and harmonious relationships between owners and employees, between companies and suppliers, and between companies and consumers, Developing the use of technology in producing homemade feed, Maintaining customer trust by improving the quality and quality of products using raw materials quality, sensitive to changes in customer desires and carrying out quality control, consumers can make payments via e-wallet and bank transfer.
PENGARUH INFLUENCE STRATEGIES KELUARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG GALAXY A SERIES DI BANDAR LAMPUNG Ramadona, Dewi Monica Prihartini; Hatono, Hartono; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research aims to find out the effect of family influence strategies on Samsung Galaxy A Series mobile phone costumer purchasing decisions in Bandar Lampung. The independent variable that used in this research are Family Influence Strategies (X) and Purchasing Decisions as dependent variable. The data in this research are primary data taken using a questionnaire distributed directly at the Urip Cellular mobile phone counter and distributed via google form that shared via social media. The samples in this research amounted to 100 samples that taken by using purposive sampling techniques. The data in this research was analyzed by using simple linear regression with simultaneous variable results of Family Influence Strategies has a significant effect on custome’s purchasing decisions for Samsung Galaxy A Series mobile phones in Bandar Lampung with a value of R Square is 0.453 or 45.3%.
Co-Authors Aprilia, Hani Damayanti Nugeraha, Prasetya Ramadona, Dewi Monica Prihartini Subagja, Ghia Triatama, Aklas Nurdika Tricahya, Aji Septian