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All Journal SENTRI: Jurnal Riset Ilmiah Jurnal Kompetitif Bisnis
Salsabila, Assyifa
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: (SURVEI PADA KONSUMEN ALFAMART DI KECAMATAN KEMILING BANDAR LAMPUNG) Salsabila, Assyifa; Sugiono, Arif; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research was aimed to find out the effect of retail mix on consumer purchasing decision on Alfamart Kemiling. The research applies the explanatory with quantitative approach. The population in this study were customer of Alfamart. The sampling technique in this study is non probability sampling with purposive sampling method with sample of 100 respondents. The data were obtained from questionnaire through likert scale. Data analysis using multiple linear regression with used SPSS version 25 program. The result of this study showed variable location, customer service and communication mix has significant effect but variable of product has negative effect on customer purchasing decision.Variable of pricing and store design & display has not effect on consumer purchasing decision.
Pengaruh Stres Kerja dan Motivasi Kerja terhadap Kinerja pada Anggota Yanma Sat Brimob Polda Jateng Salsabila, Assyifa; Widhiastuti, Hardani; Dewi, Rusmalia
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5597

Abstract

This study aims to examine and analyze the effect of work stress and work motivation on employee performance. The research was conducted in an elite unit of the Indonesian National Police (Polri) in Central Java, namely Yanma Sat Brimob Polda Jawa Tengah. The population consisted of 60 members, and a saturated sampling technique was applied, involving all members as respondents. Data were collected through structured questionnaires and analyzed using a quantitative approach based on Partial Least Squares Structural Equation Modeling (PLS-SEM). Data quality testing included validity and reliability tests, followed by coefficient of determination (R²), effect size (F²), and hypothesis testing using the t-test. The analysis was conducted using SmartPLS version 4 for Windows. The results indicate that work stress and work motivation simultaneously have a substantial influence on performance, with a combined explanatory power of 71 percent. Partially, both variables show a statistically significant effect on performance. However, the findings reveal that work stress in the context of Yanma Sat Brimob functions as a hindrance stressor, which tends to reduce performance effectiveness when not properly managed, rather than as a challenge stressor that enhances alertness or adaptive performance. In contrast, high work motivation consistently contributes to improved performance outcomes. These results suggest that while motivation serves as a performance-enhancing factor, unmanaged work stress acts as a performance-inhibiting factor. Therefore, organizational management within Yanma Sat Brimob Polda Jawa Tengah is expected to prioritize effective stress management strategies alongside motivational reinforcement to optimize member performance. This study provides empirical evidence that can support policy formulation and human resource management in high-risk organizational environments.
Co-Authors Aprilia, Hani Damayanti Arif Sugiono Hardani Widhiastuti Rusmalia Dewi, Rusmalia