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All Journal Jurnal Ilmu Manajemen MediaTor: Jurnal Komunikasi Mediator Jurnal KALAM Jurnal Administrasi Bisnis MetaKom : Jurnal Kajian Komunikasi Journal of Governance AdBispreneur Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan Jurnal Mantik Enrichment : Journal of Management Jurnal Perspektif Bisnis Golden Ratio of Human Resource Management Jurnal Ilmu Manajemen KOLONI Journal of Business Management and Economic Development Bulletin of Social Studies and Community Development Jurnal Kompetitif Bisnis

Arif Sugiono

Universitas Lampung

Author-ID : 388886

Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis “Brand Equity” Siaran Berita Stasiun Televisi Swasta Indonesia Sugiono, Arif; Agustini, Prima Mulyasari
Mediator Vol 5, No 2 (2004)
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui keadaan berbagai merek siaran berita stasiun televisi swasta berdasarkan dimensi ekuitas mereknya, dengan memfokuskan pada empat dimensi ekuitas merek, yang meliputi loyalitas merek, kesadaran merek, persepsi kualitas, dan asosiasi merek. Metode yang digunakan metode deskriptif, dengan analisis data menggunakan tabulasi dan teknik skala. Hasil penelitian dari dimensi loyalitas merek tiga besar siaran berita secara berurutan adalah Buser, Patroli dan Liputan 6 Petang. Dari dimensi Kesadaran Merek tiga siaran berita yang disebut adalah Buser, Patroli dan Liputan 6 Petang. Dari segi asosiasi merek, Buletin Siang dan Liputan 6 Siang (44%), diasosiasikan sebagai siaran berita yang penyajiannya cepat. Patroli (62%) diasosiasikan siaran berita yang penyajiannya akurat (benar dan obyektif) Info Manca Negara (56%) diasosiasikan sebagai siaran berita yang penyajiannya cukup menarik. Dari dimensi persepsi kualitas yang dijadikan pedoman adalah, kecepatan berita 31%, keakuratan aberita 36%, penyajian berita 33%, dengan urutan merek siaran berita Liputan 6 Siang, Buser, dan Patroli.

JENIS KAPABILITAS DINAMIS PELAKU RINTISAN START UP ENTREPRENEUR (Studi Pada Pelaku Subsektor Gastronomi di Industri Kreatif) Arif Sugiono; Dian Fordian
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 4, No 2 (2019): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

The purpose of this study was to identify the types of dynamic capabilities for start-up entrepreneurs in the creative industries gastronomy sub-sector where the Organization Life Cycle stage is at the entrepreneurial stage. The method used was a snapshot case study with a naturalistic descriptive type. The informants were determined using purposive techniques with some criteria that are in accordance with the focus and locus of research. Data were collected through in-depth interviews, observation, and literature study. Data were analyzed using an interactive model. The results showed that there are several types of dynamic capabilities that start-up entrepreneurs need: the ability to choose and design organizational structures, the accuracy of the choice of information technology types, and the ability to design market-oriented strategies. Based on the results of the research above, the startup entrepreneurs are required to have a renewal ability to sustain managerial skills to analyze and adapt to the dynamics of the internal and external environment that changes amicably. Tujuan penelitian ini adalah mengidentifikasi jenis kapabilitas dinamis yang diperlukan bagi para pelaku start up entrepreneur di sub sektor gastronomi industri kreatif yang tahap Organization Life Cycle berada pada tahap entrepreneurial. Metode yang digunakan adalah snapshoot case study dengan type deskriptif naturalistic. Penentuan informan menggunakan teknik purposive, dengan beberapa krieria yang sesuai dengan fokus dan lokus penelitian. Teknik pengambilan data melalui wawancara mendalam, observasi dan studi pustaka. Analisis data menggunakan model interaktif. Hasil penelitian menunjukkan ada beberapa jenis kapabilitas dinamis yang sangat diperlukan bagi pelaku rintisan start up entrepreneur, yaitu kemampuan memilih dan mendesain struktur organisasi, ketepatan pemilihan jenis teknologi informasi dan kemampuan mendesain strategi yang berorientasi pasar. Berdasarkan hasil penelitian di atas, maka pelaku rintisan start up entrepreneur dituntut untuk memiliki renewal ability untuk menopang managerial skill, sehingga mampu menganalisa dinamika lingkungan internal dan eksternal.

RESOURCE BASED VIEW DALAM KERANGKA MODEL STRATEGIC MANAGEMENT Arif Sugiono
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 3, No 3 (2018): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

This research aims to break down the scientific roots of the resource based view within the framework of the strategic management model, which is at the first element in the strategic management model, namely environmental scanning. To answer these objectives, a literature review method is used. The results of the study show that the strategic management model was born from a modern approach in the evolution of the development of organizational theory. As a consequence, the strategic management model must place a balance between internal strength / resource based view and the external environment / market based view in designing the strategy. While the resource based view, was born from several basic concepts developed from classical economists. Further theoretical and empirical studies of the critical review of the strategic management model are needed in the midst of increasingly disruptive environmental dynamics.Studi ini bertujuan ingin mengurai akar keilmuan dari resource based view dalam kerangka model strategic management, yang berada pada elemen pertama dalam model strategic management, yakni environmental scanning. Untuk menjawab tujuan tersebut, digunakan metode kajian pustaka. Hasil kajian menunjukkan, model strategic management lahir dari pendekatan modern dalam evolusi perkembangan teori organisasi. Sebagai konsekwensinya, model strategic management harus menempatkan keseimbangan antara kekuatan internal/resource based view dan eksternal/ market based view dari organisasi dalam mendesain strategi. Sedangkan resource based view, lahir dari beberapa konsep dasar yang dikembangkan dari para pemikir ekonom klasik. Diperlukan kajian lanjutan yang bersifat teoritis dan empiris tentang tinjauan kritis model strategic management ditengah dinamika lingkungan yang semakin disruptif.

Analisis “Brand Equity” Siaran Berita Stasiun Televisi Swasta Indonesia Arif Sugiono; Prima Mulyasari Agustina
MediaTor (Jurnal Komunikasi) Vol 5, No 2 (2004): Seorang Periset yang Baik Mesti Memiliki Sikap Enteng
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v5i2.1164

DAMPAK DIGITALISASI TERHADAP INDUSTRI SKINCARE Dila Komala Sari; Arif Sugiono; Prasetya Nugeraha
Jurnal Perspektif Bisnis Vol 4 No 1 (2021): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

This study aimed to determine how much influence e-service quality, e-advertisement, and celebrity endorser had on online purchasing decisions at Bening's Clinic skincare. The population in this study were Bening's Clinic consumers. The data were obtained from questionnaires that were filled out online using a Likert scale,. The sampling technique used was purposive sampling technique with a total sample size of 385 respondents from Bening's Clinic consumers. The data analysis of this research used descriptive data analysis and multiple linear regression analysis. The results of this study indicated that e-service quality partially did not had a significant effect on purchasing decisions, e-advertisement and celebrity endorsers partially have a significant effect on online purchasing decisions at Bening's Clinic skincare. In this study, trust and response were dominant factors that need to be maintained, because they determined Bening's Clinic's online skincare purchase decision as a beauty product. Abstrak Penelitian ini bertujan untuk mengetahui seberapa besar pengaruh e-service quality, e- advertisement, dan celebrity endorser terhadap keputusan pembelian secara online pada skincare Bening’s Clinic. Populasi dalam penelitian ini adalah konsumen Bening’s Clinic. Data tersebut diperoleh dari kuesioner yang diisi secara online dengan menggunakan skala likert, . teknik pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 385 responden konsumen Bening’s Clinic. Analisis data penelitian ini menggunakan analisis data deskriptif dan analisis regresi linear berganda.Hasil penelitian ini menunjukkan bahwa e-service quality secara parsial tidak berpengaruh signifikan terhadap keputusan pembelian, e- advertisement dan celebrity endorser secara parsial berpengaruh signifikan terhadap keputusan pembelian secara online pada skincare Bening’s Clinic. Pada penelitian ini kepercayaan dan respon menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian online skincare Bening’s Clinic sebagai produk kecantikan.

Kreasi Pengetahuan Organisasi : Sebuah Kajian Kritis Atas SECI Model Arif Sugiono; Prasetya Nugeraha
Administratio Vol 13 No 1 (2022): Administratio: Jurnal Ilmiah Administrasi Publik dan Pembangunan
Publisher : Jurusan Ilmu Administrasi Publik, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/administratio.v13i1.275

Knowledge creation is something that is important and is a manifestation of dynamic capabilities that support organizations to achieve sustainable competitive advantage. So this study received the attention of many parties. The research method used is literature study with a phenomenological approach. The beginning of the study of the birth process of the organization which was dominated by the SECI model, which was developed by Nonaka & Takeuchi (1995). In its development, critical studies that complement the SECI model emerged, including the Boisot model, the EO-SECI model and the Salmador and Florin model. If we look closely, the four models are basically the result of the development of the model developed by Nonaka, with different points of study.

ANALISIS MODEL PENERIMAAN TEKNOLOGI DALAM PENGGUNAAN ONLINE MARKETSPACE SEBAGAI MEDIA PEMASARAN Arif Sugiono; Prasetya Nugeraha; Jimly Majidi Asaif
Metakom Vol 6 No 1 (2022): 11th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i1.224

The purpose of this study is to find out how technology acceptance is based on Perceived Ease Of Use and Perceived Usefulness of online marketspace (SHOPEE) as a marketing medium so that later it can be seen the Attitude Toward Using, Behavioral Intention To Use, as well as Actual System Usage in clothing boutiques in Bandar Lampung. The informants in this study are the management and employees of Lady Fame and Candy Lady Boutique Stores, as well as parties outside of two boutiques who are also active users of online market space (SHOPEE). The method in this study uses a qualitative approach to the type of descriptive research. Data obtained by interview, literature study and observation. With data analysis techniques using an interactive model. The data validity checking technique used is the type of source triangulation. The results of this study indicate that online market space technology (SHOPEE) has led to the Perceived Ease Of Use and Perceived Usefulness, while the Attitude Toward Using is considered good and leads to Behavioral Intention To Use. So that the real condition of the Actual System Usage raises a fairly high intensity in its use as a marketing medium.

Designing Creative Cities/Districts Within The Framework Of New Urban Agenda Arif Sugiono; Prasetya Nugeraha
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

As an emerging industry, the creative industry is increasingly showing its urgency and relevance. Even in various cities/regencies in Indonesia, this industry is able to be a new engine of growth in line with the new urban agenda. Using the method of literature study, observation and documentation, this paper focuses on describing how to build a creative industry ecosystem through the formation of Creative Cities / Regencies and the challenges faced

Gastronomi, Budaya, dan Media Sosial: Sebuah Studi Bibliometrik dan Eksplikasi Ahmad Riza Faizal; Tina Kartika; Bartoven Vivit Nurdin; Arif Sugiono
Metakom Vol 6 No 2 (2022)
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.269

Penelitian ini mengkaji dan membangun pemaknaan terkini mengenai konsep gastronomi yang dihubungkan dengan budaya, dan media sosial. Metode yang digunakan adalah bibliometrik dan analisa eksplikasi. Dari hasil olah metadata didapatkan bahwa jumlah artikel penelitian dan peneliti yang berkontribusi pada penelitian di ranah ini naik secara progresif walaupun tidak signifikan dikarena jumlah sitasi yang masih naik turun senada dengan h-index yang dilakukan selama lima tahun terakhir. Dari hasil eksplikasi ditemukan bahwa budaya dalam hubungannya dengan gastronomi diartikan sebagai suku atau daerah dimana makanan atau masakan tertentu berada atau diciptakan. Sedangkan dengan menghubungkan konsep antara gastronomi, budaya, dan media sosial maka didapatkan definisi awal bahwa ketiganya menyatakan fenomena makanan yang unik suatu daerah atau suku tertentu dan dipublikasikan melalui perantara aplikasi media sosial seperti Instagram. Hasil dari penelitian ini dapat dijadikan landasan konseptual dan atau operasional untuk penelitian-penelitian di ranah serupa.

PENGEMBANGAN EKOSISTEM INDUSTRI KREATIF KULINER DENGAN MENGGUNAKAN HELIX MODEL (Kajian Sub Sektor Kuliner di Kota Bandar Lampung) Umi Lestari; Arif Sugiono; Jeni Wulandari
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

The purpose of the study was to describe the role of collaboration between actors in the development of the culinary creative industry in Bandar Lampung City. The problem is the lack of optimal cooperation between the actors involved. The theory uses General System Theory and Helix Model. This type of research is descriptive, qualitative approach. Data were collected through: interviews, observations and literature. Determination of informants with the purposive sampling. Data analysis by means of: data condensation, data verification and drawing conclusions. Data validation using source triangulation. From the research, it can be seen: (1) The development of the creative industry of Bandar Lampung City has involved academics, government, community, business, and mass media (2) Field findings are that academic actors have not developed optimally and (3) Cooperation between existing Penta helix model actors in Bandar Lampung City, from the results of the research, there has not been a collaboration synergy. Research recommendations: It is hoped that in the future the Government as a policy maker should maintain the business ecosystem through the preparation of long-term policy designs and programs and the next researcher is advised to take a research focus with a different locus or do a comparison with the same focus. Keywords: Collaboration, Ecosystem, Helix Model, Creative Industry, Culinary

Co-Authors Adistya, Diang Ahmad Riza Faizal Amira Faradhina Pranantya ANDI WIJAYA Andi Windah Aprilia, Hani Damayanti Assyifa Salsabila Bartoven Vivit Nurdin Bunayya, Riana Pratiwi Damayanti, Riska Alisia Deswita Sari Dharmawan, Reggy Dian Fordian Dila Komala Sari dyang adistya Fenny Saptiani Florentina Ratih Wulandari Hani Damayanti Aprilia Hidayat, Mansur Ida Nurhaida Ida Nurhaida Jeni Wulandari Jimly Majidi Asaif Karyawati, Ni Putu Lukman Samboteng & Rulinawaty Kasmad Mansur Hidayat Marcelina, Theodora Stephany May Roni Mega, Sri Wulan Mulyadi Mulyadi Mulyadi Mulyadi Nihaya, Luluk Nina Yudha Aryanti Nina Yudha Aryanti Nugeraha, Prasetya Prasetya Nugeraha Prasetya Nugeraha Prima Mulyasari Agustina Riana Pratiwi Bunayya Salsabila, Assyifa Saptiani, Fenny Saptiani, Winda Sari, Deswita Subagja, Ghia Suprayogi, Rahmat Taufik Ismail Tina Kartika Tontowi Jauhari Umi Lestari Umi Lestari Utami, Athiya Aradhana Yana, Komang Niko

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