Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kompetitif Bisnis
Wandita, Fransiska Helen
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KEPUTUSAN MAHASISWA DALAM MELAKUKAN PEMBELIAN MELALUI APLIKASI SHOPEE Wandita, Fransiska Helen; Wardianto, K Bagus; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalization in business creates a new paradigm in the buying decision process. Consumer decisions are no longer limited to product quality and price as described by Tjiptono (2008). The online consumer purchasing decision model for students in this study is strongly influenced by sales promotion, online customer reviews, and customer trust where when this variable forms the level of determination it reaches 68. This study was conducted on 100 student respondents using the Shopee application which was taken using the purposive sampling method. based on the number of purchases in a month and has an income of less than 2 million rupiah. The results of this study explain that the online purchase stage is carried out when the respondent has reviewed and compared the promotions available in the marketplace. Then the final stage is to rank the available product options based on the highest level of confidence.
Co-Authors Nugeraha, Prasetya Wardianto, K Bagus