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All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Kompetitif Bisnis
Wardianto, K Bagus
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Economics, Econometrics & Finance Social Sciences

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The Influence of Online Promotion, Trust, and Website Quality on Online Impulsive Purchases as well as Emotional Responses to Online Impulsive Sulaiman, Muhammad; Suripto, Suripto; Agung P, Maulana; Wardianto, K Bagus
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5832

Abstract

Objective; This study aims to determine the impact of online promotions, trust, and website quality on online impulsive purchases, as well as to examine consumers' emotional responses after making online impulsive purchases. Methods; It specifically investigates the influence of online impulsive purchases on both positive and negative emotions. This study used an explanatory method with a quantitative approach. Originality/Value;Furthermore, the samples were 100 consumers of the Shopee Marketplace located in Lampung Province, Indonesia. The data were obtained through a questionnaire and analyzed using descriptive statistics and Partial Least Squares (PLS) analysis. Findings; The results showed online promotions and website quality had a significant influence on online impulsive purchases, while trust had no significant influence. Also, online impulsive purchases were found to have a significant influence on positive emotions, but no significant influence on negative emotions. Practical/Policy implication: Research shows that engaging online promotions and a high-quality website can encourage impulse buying, which is driven by emotions and situations, not beliefs. Impulse buying also increases positive emotions, so marketing strategies that stimulate it have the potential to increase customer satisfaction and loyalty.
KEPUTUSAN MAHASISWA DALAM MELAKUKAN PEMBELIAN MELALUI APLIKASI SHOPEE Wandita, Fransiska Helen; Wardianto, K Bagus; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Digitalization in business creates a new paradigm in the buying decision process. Consumer decisions are no longer limited to product quality and price as described by Tjiptono (2008). The online consumer purchasing decision model for students in this study is strongly influenced by sales promotion, online customer reviews, and customer trust where when this variable forms the level of determination it reaches 68. This study was conducted on 100 student respondents using the Shopee application which was taken using the purposive sampling method. based on the number of purchases in a month and has an income of less than 2 million rupiah. The results of this study explain that the online purchase stage is carried out when the respondent has reviewed and compared the promotions available in the marketplace. Then the final stage is to rank the available product options based on the highest level of confidence.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PENGGUNA MARKETPLACE DI BANDAR LAMPUNG Candra, Dwi; Wardianto, K Bagus; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effects of price perception, sales promotion, product quality, and product reviews on purchasing decisions in the marketplace. The explanatory research was used as the research type through a quantitative approach. The sampling technique used purposive sampling with a total sample of 100 respondents. The data were obtained from questionnaires using Likert scale. Data analysis techniques of this study used descriptive analysis and multiple linear regression analysis through SPSS 25. Based on the results of the study showed that there is a partially variable perception of price, sales promotion, product quality, and product reviews on purchasing decisions. Furthermore, simultaneously price perception, sales promotion, product quality, and product reviews also have a significant effect on purchasing decisions in the marketplace. Then, the R2 test research showed that 44,4% of purchasing decisions were affected by pric perception, sales promotion, product quality, and product reviews, and the remaining of 55,6% purchasing decisions were influenced by other variables. Key Words : Price Perception, Sales Promotion, Product Quality, Product Reviews, Purchase Decision
Co-Authors Agung P, Maulana Candra, Dwi Muhammad Sulaiman Nugeraha, Prasetya Suripto Suripto Wandita, Fransiska Helen