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All Journal Jurnal Kompetitif Bisnis
A . Efendi, A . Efendi
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Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN PADA OBJEK WISATA ALAM DI BANDAR LAMPUNG: STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN PADA OBJEK WISATA ALAM DI BANDAR LAMPUNG Melsadila, Mely; A . Efendi, A . Efendi; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Natural attraction is a form of recreation and tourism that utilizes available natural resourches. The uniqueness of tourism is the main attraction for tourists. This study aims to determine how much influence tourist attraction and destination image on revisit intention for natural tourism objects in Bandar Lampung. The population in this study are 854.084 natural tourism objects visitors in Bandar Lampung and the sample amounted to 100 respondents who were taken using the technique purposive sampling. The kinds of data used were primary and secondary data. Data were collected by using a questionnaire. The data in this study were analyzed using multiple linear regression analysis. The results of this study indicate variable tourist attraction partially significant effect on revisit intention, variable destination image partially significant effect on revisit intention. While the results are simultaneously variable tourist attraction and destination image significant effect on revisit intention with value R Square of 0.594 or 5.94%.
PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN STUDY KASUS DI LOTTE GROSIR LAMPUNG PADA MASA PASCA PANDEMI COVID-19 THE: PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN STUDY KASUS DI LOTTE GROSIR LAMPUNG PADA MASA PASCA PANDEMI COVID-19 THE najah, khoirun; A . Efendi, A . Efendi; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of store atmosphere on buying interest at Lotte Grosir Lampung during the post-covid-19 pandemic. The sampling technique in this study was non-probability sampling with accidental sampling technique with a sample of 110 respondents. The data collection technique was obtained through distributing questionnaires which were distributed via Google forms to social media via direct messages, through field observations conducted from 16 September to 25 October 2021 and also obtained through documentation. Data analysis in this study used descriptive analysis and simple linear regression analysis. Based on the results of research and data analysis, it shows that store atmosphere has a positive and significant effect on purchase intention with an R square value of 0.685 or 68.5%.
Co-Authors Melsadila, Mely Najah, Khoirun Nugeraha, Prasetya Subagja, Ghia