Article Per Year (5 Year)
p-Index From 2021 - 2026
3.467
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis JURNAL EKOBIS DEWANTARA Bulletin of Community Engagement Journal of Economics and Management Scienties Jurnal Kompetitif Bisnis Jurnal Bisnis dan Pemasaran Digital
Subagja, Ghia
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI Deswita Sari; Sari, Deswita; Sugiono, Arif; Subagja, Ghia
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.7145.25-41

Abstract

This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google form to instagram social media via direct message. The sample in this study amounted to 391 respondents who were taken using the technique incidental sampling. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that variable advertising partially no significant effect on consumer loyalty, variable sales promotion partially significant effect on consumer loyalty, variable public relations partially significant effect on consumer loyalty. While the results are simultaneously variable advertising, sales promotion and public relations significant effect on consumer loyalty with value R Square of 52.7%. 
FAKTOR PRODUCT QUALITY DAN FOOD SAFETY TERHADAP LOYALITAS KONSUMEN PADA RESTORAN JEPANG Nazwa, Chika Salsabila; Pratama, Maulana Agung; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh product quality dan food safety terhadap loyalitas konsumen pada restoran jepang yang pada penelitian in Ichiban Sushi outlet Bandar Lampung. Dalam penelitian ini, digunakan dua faktor independen sebagai variabel utama yaitu Product Quality (X) dan Food Safety (X) serta satu variabel dependen yaitu Loyalitas Konsumen (Y). Penelitian ini menggunakan metode explanatory research dengan pendekatan kuantitatif. Populasi tang meniadi subjek penelitian ini adalah konsumen Ichiban Sushi outlet Bandar Lampung. Data diperoleh dari penyebaran kuesioner dengan skala likert. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah accidentaly sampling dengan jumlah responden sebanyak 100 orang. Data dianalisis menggunakan metode regresi linear berganda menggunakan perangkat lunak SPSS for Windows versi 25. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat pengaruh yang signifikan antara product quality dan food safety terhadap loyalitas konsumen dengan jumlah pengaruh lebih besar pada product quality dengan aspek menu vang bervariatif dan aspek terendah yaitu kelengkapan hidangan di meia. Saran pada penelitian ini sebaiknya perusahaan lebih fokus pada peningkatan kualitas produk melalui pertorma pelayanan yang diberikan seperti lebih menyegerakanmelengkapi kelengkapan hidangan di meja yang sudah hampir habis bankan tidak lengkap
FACTORS THAT INFLUENCE PURCHASING DECISIONS ON LUXCRIME COSMETIC PRODUCTS Tamara, Munir; Hartono, Hartono; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengaruh viral marketing dan reference group terhadap keputusan pembelian produk Luxcrime. Jenis penelitian yaitu Explanatory Research dengan pendekatan kuantitatif. Penelitian ini menggunakan metode Purposive Sampling dengan perhitungan sampel menggunakan rumus slovin, maka diperoleh responden sebanyak 100. Tehnik analisis data menggunakan analisis regresi berganda dengan alat uji program IBM 25. Berdasarkan uji F (simultan) menunjukkan bahwa viral marketing dan reference group bersama-sama memiliki pengaruh secara simultan terhadap keputusan pembelian. Secara parsial menunjukkan bahwa variabel viral marketing berpengaruh signifikan dan memiliki arah hubungan yang positif terhadap keputusan pembelian dan variable reference group berpengaruh signifikan dan memiliki arah hubungan yang positif terhadap keputusan pembelian.
PENGARUH PROGRAM KESELAMATAN DAN KESEHATAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN Putri, Annisa Dwi; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Occupational Safety and Health (K3) is an inseparable part of employment and human resources. Occupational Safety and Health (K3) is a program created for workers or laborers as well as employers as a form of prevention of work accidents and illnesses resulting from work relations that may occur to workers in the work environment. This research aims to determine the effect of occupational safety and health on employee work motivation at Perum Bulog Lampung Regional Office. This research method uses quantitative research with a sample of 37 employees at Perum Bulog, Lampung Regional Office. Data collection techniques were carried out using questionnaires and documentation. Data analysis using simple linear regression and hypothesis testing. The results of this research show that tcount is 6.193 > ttable 1.691 and the significance value is 0.000 < 0.05. So there is a significant influence between the Occupational Safety and Health variables on employee work motivation.
PERSEPSI DAN MOTIVASI GENERASI MUDA UNTUK BERPROFESI SEBAGAI PETANI KOPI DI DESA RIGIS JAYA KABUPATEN LAMPUNG BARAT Thoriqsyah, Hafidz; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol 3 No 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Coffee farmers play a crucial role in the coffee industry, but the demographic of coffee farmers in the area tends to be aging. Therefore, a deep understanding of the perceptions and motivations of the younger generation towards the profession of coffee farming is essential to promote the sustainability of the coffee industry in the region. This study explain about analyze the perceptions and motivations of the younger generation in choosing a profession as coffee farmers in Rigis Jaya Village, West Lampung Regency. The research methodology employed qualitative and data collection through interviews administered to the younger generation interested in becoming coffee farmers in Rigis Jaya Village. The findings of the study reveal that the younger generation holds positive perceptions of the coffee farming profession. They recognize its economic potential and environmental sustainability. This research has significant implications for local governments and relevant stakeholders in developing programs and policies that support the development of the younger generation in the field of coffee farming.
PENGEMBANGAN KINERJA USAHA MIKRO KECIL MENENGAH (UMKM) MELALUI INKLUSI KEUANGAN, ORIENTASI PASAR, INOVASI DIGITAL DAN PRAKTIK RAMAH LINGKUNGAN Damayanti, Damayanti; Roni, May; Subagja, Ghia
JURNAL EKOBIS DEWANTARA Vol 8 No 2 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i2.4468

Abstract

Terpukulnya hampir semua UMKM pada saat Pandemi Covid-19 membuat kinerja UMKM menurun tajam. UMKM yang terselamatkan adalah yang telah mengenal digitalisasi dalam bisnisnya. Penelitian ini bertujuan untuk mengetahui pengaruh inklusi keuangan, orientasi pasar, inklusi keuangan dan praktek ramah lingkungan terhadap kinerja UMKM seperti. Penelitian ini dilakukan pada UMKM kuliner di Bandar Lampung dengan 100 sampel dengan menggunakan Teknik purposive sampling dalam pengambilan sampel, serta data diolah dengan regresi linier berganda. Hasil temuan mengungkapkan bahwa inklusi keuangan tidak berdampak signifikan terhadap kinerja keuangan, sedangkan orientasi pasar berdampak negatif terhadap kinerj UMKM. Selanjutnya, inovasi digital dan praktik ramah lingkungan, masing-masing berdampak positif signifikan terhadap kinerja UMKM.
PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG): PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG) Mawarni, Alida; Agung, Maulana; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product completeness, price, and location on consumer purchasing decisions at push pin shops in Bandar Lampung. This research is a type of Explanatory Research with a quantitative approach. The sampling technique is using the purposive sampling technique using the Non-Probability Sampling method with a sample of 100 respondents from push pin shop consumers. Analysis of the data in this study using multiple linear regression analysis with the help of SPSS 26. The results of this study indicate that the completeness of the product, price, and location simultaneously affect the purchase decision by 60.8%. While the partial test results of each variable indicate that the completeness of the product has a positive and significant effect on purchasing decisions by 3.71%, the price has a positive and significant effect on purchasing decisions by 5.21% and location has a negative and insignificant effect on purchasing decisions by - 0.56%. The biggest influence lies in the product completeness variable, seen from the availability of various brands, the availability of products at the store makes consumers consider buying a product at the store.
ANALISIS PENERIMAAN PENGGUNA PRODUK E-MONEY GOPAY TERHADAP MINAT MENGGUNAKAN GO-PAY DI BANDAR LAMPUNG Ismail, Taufik; Sugiono, Arif; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As an effort to realize the goal of Indonesia's cashless national movement, it is to support and develop electronic money as a non-cash payment instrument. One of the non-cash payment instruments is e-Money Go-Pay. This study aims to analyze the user acceptance of e-Money products on the intention to use Go-Pay in Bandar Lampung. The variables analyzed are based on the TAM (Technology Acceptenance Model) theory, including perceptions of usefulness and perceived ease of use, as well as other supporting variables, namely security perceptions that affect intention to use Go-Pay e-Money services. This type of research is explanatory with a quantitative approach. The sampling technique used incidental sampling with a sample of 100 respondents. Data analysis in this study used multiple linear regression analysis. The results of the study explain that, partially, the perception of usefulness, the perception ease of use, and the perception of security have a significant effect on the intention to use Go-Pay in Bandar Lampung. Simultaneous test results show that perceived usefulness, perceived ease of use, and perceived security have an effect on intention to use Go-Pay in Bandar Lampung.
PENERAPAN CORPORATE SOCIAL INITIATIVE PADA OUTLET WAROENG STEAK AND SHAKE GATOT SUBROTO, BANDAR LAMPUNG: PENERAPAN CORPORATE SOCIAL INITIATIVE PADA OUTLET WAROENG STEAK AND SHAKE GATOT SUBROTO, BANDAR LAMPUNG Firdaus, Ridho Iqbal; Damayanti, Damayanti; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A company in running a business has various strategies to support the achievement of company goals. In corporate practice, implementing the main program that is intended for internal companies and external communities is a derivative of the concept of corporate social responsibility which we know as the Corporate Social Initiative. This research is a descriptive qualitative research that aims to determine the implementation of the Corporate Social Initiative at Waroeng Steak And Shake Outlets. The purpose of this study was to determine the implementation of the Corporate Social Initiative and the constraints faced at the Waroeng Steak And Shake Outlet Gatot Subroto, Bandar Lampung. The results of this study are (1) changes in the ability of employees in discipline and on time in carrying out work; (2) building a positive image of the Waroeng Steak And Shake brand; (3) build a good working environment for the company's internal.
FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN KERIPIK PISANG ASKHA JAYA Karinina, Annisa; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the factors of the decision to buy Askha Jaya banana chips. The method used in this study is a descriptive method with a qualitative approach. The result of this study is that banana chips in Lampung are so identical to Askha Jaya and become the most preferred product for consumers because of the distinctive taste that distinguishes it from other brands so that there are 5 factors formed after the interview. The first factor is the product attribute factor related to the taste of Askha Jaya banana chips which has characteristics in the seasoning, affordable prices, a comfortable place with a storefront arrangement that is pleasing to the eye and a large parking lot, and packaging that is various and safe to take to distant places. Cultural factors consisting of consumers who come to male-dominant stores, as well as the widely known brand name Askha Jaya so that it becomes a reason for consumers to return to shopping for banana chips there every time they come to Lampung, social factors are a social interaction of an Askha Jaya consumer who is able to influence others to choose Askha Jaya banana chips, Personal factors include consumer lifestyles that follow trends, social status which is a demand to be more prestigious, jobs and economic situations that support consumers to be able to maintain their loyalty to Askha Jaya banana chips, and personality and self-concept that greatly influence, psychological factors that are a learning process for consumers, therefore the arrival of consumers to Askha Jaya stores certainly has its own purpose that can provide benefits for those consumers or those around them.
Co-Authors A . Efendi, A . Efendi Agung, Maulana Anwar, Amelia Arif Sugiono Bakti, Dadang Karya Damayanti Damayanti Deswita Sari Firdaus, Ridho Iqbal Handika, Firman Hartono Hartono Hatono, Hartono Juwita, Tia Viany Karinina, Annisa Lina Dameria Siregar Maulana Agung Pratama Mawarni, Alida May Roni Mediya Destalia Najah, Khoirun Najib, Ahmad Khoirun Nazwa, Chika Salsabila Putri, Annisa Dwi Rahmatullah, Reska Ramadona, Dewi Monica Prihartini Rifa'i, Ahmad Sari, Deswita Siti Khoirina Suprihatin Ali Tamara, Munir Taufik Ismail Thoriqsyah, Hafidz Widisono, Rachmawati Lola Wulandari, Novita Sri