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All Journal Welfare: Jurnal Pengabdian Masyarakat
Syecha, Aulia Himatus
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Environmental Science Social Sciences

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Pemberdayaan UMKM Melalui Digitalisasi, Media Promosi, dan Sertifikasi Halal Zahra, Zavira Nurul; Thubazzainun, Muhammad Addin; Prayoga, Axse Subur; Firmansyah, Muhammad Rizqi; Subakti, Muhammad Baha Uddin; Mi’rojuddin, Muhammad Fahmi; Nurfitri, Yunita Rara; Rohayatun, Siti; Syecha, Aulia Himatus; Ashofa, Farisa Nuril; Ahnafiyah, Hilya Labibah Hamidah; Auna, Luluatun Nada; Nurjanah, Tria; Rohmah, Aniyatur; Ni’mah, Elok Nihayatun; Sahdiyah, Khalimatus; Surahmat, Surahmat
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2691

Abstract

The Community Service Program (KKN) of UIN Syekh Wasil Kediri in Ngino Village aims to improve the capabilities of UMKM using digitalization, media promotion, and halal certification approaches. Ngino Village has potential in agriculture and UMKM, but still faces difficulties in marketing and business legality. Using the Participatory Action Research (PAR) method, the KKN 87 team assisted UMKM in creating Shopee accounts, Instagram business accounts, marking locations on Google Maps, and creating promotional media such as business banners. In addition, assistance was also provided in the process of processing Business Identification Numbers (NIB) and halal certification through the OSS and SiHalal systems. The results of this activity show that UMKM are better prepared to compete in the digital era, have official legality, and can market their products more widely and professionally. This empowerment not only improves the technical skills of business actors but also strengthens branding and consumer trust in local products. This activity demonstrates that collaboration between students, technology, and the community can encourage the sustainable development of UMKM.
Penguatan Usaha Mikro Kecil Menengah (UMKM) pada Starra Kitchen Kediri Untuk Meningkatkan Kualitas Produk dan Layanan Mubaroroh, Arina; Martha, Emilya; Afriyanti , Siska; Rahmah, Miladia; Lomansari, Dwi; Syecha, Aulia Himatus; Auliya, Masriatul Dwi
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1751

Abstract

Strengthening Micro, Small and Medium Enterprises (MSMEs) is a strategic step in improving the quality of products and services, especially at Starra Kitchen Kediri. Starra Kitchen, as one of the MSMEs operating in the culinary sector, faces challenges in the form of intense market competition and the need for innovation to maintain competitiveness. This community service activity aims to increase management capacity, product quality and customer service through an Asset-Based Community Development (ABCD) approach. This method involves identifying local potential and assets owned by Starra Kitchen to develop sustainable strengthening strategies. Implementation of activities includes business management training, product innovation, and improving service skills based on customer needs. The results of the activities showed significant improvements in product quality, service efficiency and customer satisfaction. By utilizing existing potential, Starra Kitchen has succeeded in increasing its competitiveness, while also having a positive impact on the development of MSMEs in Kediri.
Co-Authors Afriyanti , Siska Ahnafiyah, Hilya Labibah Hamidah Ashofa, Farisa Nuril Auliya, Masriatul Dwi Auna, Luluatun Nada Firmansyah, Muhammad Rizqi Lomansari, Dwi Martha, Emilya Mi’rojuddin, Muhammad Fahmi Mubaroroh, Arina Ni’mah, Elok Nihayatun Nurfitri, Yunita Rara Nurjanah, Tria Prayoga, Axse Subur Rahmah, Miladia Rohayatun, Siti Rohmah, Aniyatur Sahdiyah, Khalimatus Subakti, Muhammad Baha Uddin Surahmat Surahmat, Surahmat Thubazzainun, Muhammad Addin Zahra, Zavira Nurul