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All Journal Asian Journal of Management Analytics
Selamat, Nor Hafizah
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Decision Sciences, Operations Research & Management

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Strengthening Entrepreneurship Literacy as a Strategy for Enhancing Community-Based Local Economic Potential: A Case Study in Denai VillageBird's Nest Dalimunthe, Ritha F; Nauly, Meutia; Selamat, Nor Hafizah; Fadli, Fadli; Ramadani, Ramadani; Siregar, M. Bangun; Adelia, Nurul; Supriadi, Supriadi
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15440

Abstract

This case study examines the strengthening of entrepreneurial literacy as a strategy to increase the potential of community-based local economies in Denai Sarang Burung Village. Through training, mentoring, and international collaboration, female MSME actors have succeeded in increasing managerial capacity, digital marketing, and product innovation. The establishment of institutions such as the Red and White Cooperative and the Joint Business Group strengthens business networks and business sustainability. The challenge of women's dual roles and aspects of business legality are the focus of the development of advanced programs. This study recommends ongoing mentoring, practice-based training, and scientific publications as efforts to disseminate and develop academics.
Co-Authors Adelia, Nurul Dalimunthe, Ritha F. Fadli Fadli Meutia Nauly Ramadani, Ramadani Siregar, M. Bangun Supriadi Supriadi