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ANALYSIS OF WORK MOTIVATION ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT THE UPTD OF SUNGAI IYU COMMUNITY HEALTH CENTER, ACEH TAMIANG DISTRICT Nursyah Dila; Marbawi; Em Yusuf Is; Yusniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1189

Abstract

The purpose of this study is to determine the analysis of work motivation on employee performance with job satisfaction as an intervening variable at the UPTD Puskesmas Sungai Iyu in Aceh Taming District. This study uses a quantitative approach with a survey method. The population in this study consists of 82 employees, with a sample size of 68 respondents determined using the Slovin formula. Data collection was conducted through a closed-ended questionnaire using a Likert scale, which was then analyzed using multiple linear regression with SPSS 26 software and the Sobel test to examine the mediating effect. The results of the study indicate that work motivation has a positive effect on employee performance. Work motivation has a positive effect on job satisfaction. Job satisfaction has a positive effect on job satisfaction. Additionally, work motivation has an indirect effect on employee performance through job satisfaction as an intervening variable, with a significant Sobel test.
PENGARUH EKUITAS MEREK, BRAND IMAGE DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK IPHONE Nursyah Dila
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.40

Abstract

This research is motivated by the perception of the majority of students, especially students of the Malikussaleh University Management Study Program, that when they own or use a device with the iPhone brand, it has a certain prestige. The iPhone is not only used as a communication tool but also used as a lifestyle symbol. So based on this, this research aims to obtain a systematic picture of the variables of service quality, brand value and lifestyle as independent variables and purchasing decisions as the dependent variable. This research is quantitative research with the research sample being students from the Malikussaleh University Management Study Program with a total of 150 students. The analysis used in this research is alternating regression analysis. The results of this research are that there is no simultaneous relationship between Product Quality, Brand Equity and Lifestyle.