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All Journal Jurnal Indonesia Sosial Teknologi Escalate : Economics and Business Journal
Alfadillah Nasution, Rizki
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Boosting Tourism in South Coastal Areas: Strategic Marketing for Sustainable Growth Alfadillah Nasution, Rizki; Suprianto, Ghalib; Fii Ahsani, Riska
Escalate : Economics and Business Journal Vol. 2 No. 03: Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.125

Abstract

This research investigates the interrelationships among destination branding, marketing innovation, tourist perception, and tourism growth within the context of tourist attractions in the South Coastal region during the Idul Fitri celebration in 2023. Utilizing a quantitative methodology and a random sampling technique, data were collected from 367 respondents aged 17 to 25 years. The results indicate that destination branding significantly influences both tourism growth and tourist perception, while marketing innovation plays a pivotal role in enhancing destination branding and tourist perception. Notably, although marketing innovation directly impacts tourist perception, its effect on tourism growth is less pronounced. The study underscores the importance of effective branding and innovative marketing strategies in promoting sustainable tourism development, providing valuable insights for stakeholders aiming to enhance destination appeal and drive growth in the tourism sector.
Persepsi Masyarakat terhadap Penggunaan Transportasi Online (Go-Jek) di Kota Pematangsiantar Alfadillah Nasution, Rizki; Syahputra Saragih, Ilham
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 05 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.588 KB) | DOI: 10.59141/jist.v3i05.423

Abstract

Ojek Online is currently mushrooming as a means of transportation that is in demand by the public. This is based on the effectiveness and efficiency offered and is the main attraction for its users. This study aims to determine public perceptions of the use of Gojek online transportation in Pematangsiantar City. The population defined in this study are consumers of online transportation users taken from the background of age, gender and occupation. Sampling technique using a questionnaire. This type of research is a quantitative descriptive research, where the researcher tries to describe the subject or subject being studied in accordance with the data obtained. The data analysis technique in this research uses validity test, reliability test and t one sample test. The results of this study indicate that from the results of the t-test one sample test, the t-value (count) is 49,546. The value of df (degree of freedom) or the degree of freedom is 49. The value of sig.(2-tailed) is 0.000. Thus the alternative hypothesis (Ha) which reads that the public has a good perception of the existence of Gojek online transportation in Pematangsiantar City is accepted.  
Co-Authors Fii Ahsani, Riska Ilham Syahputra Saragih Suprianto, Ghalib