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All Journal YUME : Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Ekonomi Journal Of Human And Education (JAHE) Escalate : Economics and Business Journal
Suprianto, Ghalib
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Leadership Development in the 21st Century: A Modern Approach to Talent Cultivation Nasution, Rizki Alfadillah; Suprianto, Ghalib; Ahsani, Riska Fii
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5079

Abstract

This research investigates the interplay between leadership development, modern approaches, and talent cultivation within the organizational context of PT. Alsindo Pekanbaru. Utilizing a quantitative research design and Structural Equation Modeling (SEM) analysis with SmartPLS software, data were collected from 80 employees using random sampling techniques. The results reveal significant direct effects of Leadership Development and Modern Approach on Talent Cultivation, indicating their pivotal roles in shaping talent development initiatives within the organization. Additionally, indirect effects analysis demonstrates that Leadership Development and Modern Approach influence Talent Cultivation through the mediator of 21st Century Approach, highlighting the importance of aligning organizational strategies with contemporary paradigms. These findings underscore the significance of investing in leadership development tailored to meet the demands of the modern business landscape and embracing modern approaches to foster talent cultivation effectively. Such insights are invaluable for organizations like PT. Alsindo Pekanbaru in enhancing organizational agility, innovation, and long-term competitiveness in the ever-evolving marketplace.
THE MARKETING EFFECTIVENESS IN START-UP BUSINESS: A SYSTEMATIC LITERATURE REVIEW FROM 1973-2023 Hodijah, Cucu; Hendrayani, Eka; Tarigan , Miska; Suprianto, Ghalib; Suryathi, Wayan
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.13865

Abstract

In today's rapidly evolving business environment, understanding dynamic marketing effectiveness is essential for startups. This study explores how flexible marketing strategies can adapt to technological advancements, shifting consumer behaviors, and global market changes. A systematic literature review of 740 scholarly articles identified 35 relevant studies. These articles address various facets of marketing effectiveness, including technology integration, strategic learning, social media use, and internationalization. The findings provide startups with practical guidance on enhancing marketing effectiveness by adopting innovative technologies and aligning with market trends. This study serves as a valuable resource for entrepreneurs and marketers, offering actionable insights into successful marketing strategies in a dynamic business landscape.
The Impact Of Marketing Management On Customer Loyalty And Company Financial Performance: A Case Study On Retail Companies In Indonesia Zainuddin, Muhammad Zabir; Mahrani, Sri Wiyati; Suprianto, Ghalib
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the impact of marketing management on customer loyalty and financial performance of retail companies in Indonesia. Using literature review and case study methods, this research analyzes various marketing strategies, particularly Customer Relationship Management (CRM), and their effects on customer satisfaction and loyalty as well as financial performance. The results show that effective implementation of CRM strategies can increase customer satisfaction and loyalty, which in turn has a positive impact on the company's financial performance. The case studies conducted show that a good CRM strategy can strengthen relationships with customers and maintain their loyalty. The conclusion of this study is that retail companies in Indonesia should focus on developing and implementing marketing strategies that focus on customer satisfaction and loyalty to achieve long-term success in a competitive industry.
Pelatihan Manajemen dan Pemasaran UMKM di GRS Roti Bandung Mariani, Mariani; Arifin, Nurul; Patulak, Lucia Evianti; Lajaria, Ridha Taurisma; Indalestari, Wa Ode Dien; Naim, Ifin; Titop, Herman; Sudarsana, I Wayan; Jaenuddin, Arsyad; Aisyah, Nur; Farih, Muhamad; Suprianto, Ghalib; Rajuddin, Wa Ode Nursaadha
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.2088

Abstract

Pelatihan manajemen dan pemasaran untuk UMKM GRS Roti Bandung bertujuan meningkatkan kapasitas manajerial dan strategi pemasaran untuk memperluas daya saing di pasar. Kegiatan pelatihan mencakup materi tentang manajemen bisnis, pemasaran digital, dan inovasi produk. Metode yang digunakan meliputi ceramah, diskusi kelompok, studi kasus, dan praktik langsung. Hasilnya menunjukkan peningkatan pemahaman peserta terhadap konsep manajemen dan pemasaran, serta kemampuan dalam menerapkan strategi digital untuk promosi produk. Evaluasi dan tindak lanjut pasca pelatihan membantu peserta mempertahankan pembelajaran dan menerapkan inovasi secara berkelanjutan. Dengan pelatihan ini, GRS Roti diharapkan dapat bersaing lebih baik di pasar lokal dan berkontribusi pada perekonomian UMKM di Bandung.
Revolutionizing Workforce Management: The Role of AI and Emotional Intelligence in Enhancing Employee Performance Suprianto, Ghalib; Prayudi, Niantoro Sutrisno, Deri
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9240

Abstract

The integration of Artificial Intelligence (AI) in workforce management has revolutionized traditional Human Resource Management (HRM) practices, enhancing efficiency, decision-making, and performance evaluation. However, while AI-driven automation optimizes administrative processes, concerns regarding job displacement, employee engagement, and ethical AI usage persist. This study explores the interplay between AI and Emotional Intelligence (EI) in workforce management, emphasizing how EI-driven leadership can mitigate challenges associated with AI adoption. Using a qualitative research approach, this study employs a case study design involving semi-structured interviews with HR managers, employees, and organizational leaders in AI-integrated workplaces. Thematic analysis reveals that AI enhances workforce productivity when implemented as an augmentation tool rather than a full automation substitute. Findings indicate that organizations that integrate EI-driven leadership with AI adoption experience lower employee resistance, greater engagement, and improved workplace morale. The study also identifies key challenges in AI adoption, including workforce skepticism, algorithmic bias, and the need for ethical AI governance. To address these challenges, organizations must prioritize transparent AI implementation, inclusive decision-making, and EI-based leadership strategies. This study contributes to existing literature by providing empirical insights into the AI-EI synergy model, offering a framework for balancing technological efficiency with human-centered workforce management. The findings underscore the importance of aligning AI deployment with ethical and emotional intelligence considerations, ensuring that workforce transformation remains sustainable, inclusive, and ethically sound. Keywords: Artificial Intelligence, Emotional Intelligence, Workforce Management, AI in HRM, Employee Engagement
Boosting Tourism in South Coastal Areas: Strategic Marketing for Sustainable Growth Alfadillah Nasution, Rizki; Suprianto, Ghalib; Fii Ahsani, Riska
Escalate : Economics and Business Journal Vol. 2 No. 03: Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.125

Abstract

This research investigates the interrelationships among destination branding, marketing innovation, tourist perception, and tourism growth within the context of tourist attractions in the South Coastal region during the Idul Fitri celebration in 2023. Utilizing a quantitative methodology and a random sampling technique, data were collected from 367 respondents aged 17 to 25 years. The results indicate that destination branding significantly influences both tourism growth and tourist perception, while marketing innovation plays a pivotal role in enhancing destination branding and tourist perception. Notably, although marketing innovation directly impacts tourist perception, its effect on tourism growth is less pronounced. The study underscores the importance of effective branding and innovative marketing strategies in promoting sustainable tourism development, providing valuable insights for stakeholders aiming to enhance destination appeal and drive growth in the tourism sector.
Co-Authors Alfadillah Nasution, Rizki Cucu Hodijah Farih, Muhamad Fii Ahsani, Riska Hendrayani, Eka I Wayan Sudarsana Indalestari, Wa Ode Dien Jaenuddin, Arsyad Mahrani, Sri Wiyati Mariani Mariani Naim, Ifin Nasution, Rizki Alfadillah Nur Aisyah Nurul Arifin Patulak, Lucia Evianti Prayudi, Niantoro Sutrisno, Deri Rajuddin, Wa Ode Nursaadha Ridha Taurisma Lajaria Riska Fii Ahsani Suryathi, Wayan Tarigan, Miska Irani Titop, Herman Zainuddin, Muhammad Zabir