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All Journal International Journal of Accounting & Finance in Asia Pasific
Ho, Gordon
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinants of Adoption and Continuance Intention of Food Delivery Applications in Malaysia Teow, Boon Keong; Gan, Kia Hui; Teh, Geegie; Ho, Gordon; Ho, Wen Yong; How, Wen Cong; Huang, Yiqing; Ali, Anees Jane; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4220

Abstract

In Malaysia’s competitive food delivery market, understanding factors that drive users’ continued platform use is essential. This study investigates the determinants influencing users’ continuance usage intention toward ShopeeFood in Malaysia by integrating perceived ease of use, perceived convenience, perceived usefulness, perceived value, and social influence into an extended technology acceptance model (TAM). A quantitative cross-sectional survey was conducted among 150 respondents, and data were analyzed using multiple regression via SPSS version 26. The results reveal that perceived value (? = 0.600, p 0.001) is the most influential predictor of social influence, followed by perceived usefulness (? = 0.277, p 0.01). In contrast, perceived ease of use (? = –0.245, p 0.01) shows a negative association with social influence, while perceived convenience has no significant effect. For continuance usage intention, both perceived value (? = 0.554, p 0.001) and social influence (? = 0.338, p 0.001) significantly predict ongoing usage, explaining 77% of the variance (R² = 0.770; F = 96.343, p 0.001). These findings extend the TAM by emphasizing the dominant roles of perceived value and social influence in sustaining behavioral intention, while ease of use and convenience emerge as baseline expectations in the post-adoption stage
Co-Authors Ali, Anees Jane Gan, Kia Hui Ho, Wen Yong How, Wen Cong Huang, Yiqing Kee, Daisy Mui Hung Teh, Geegie Teow, Boon Keong