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All Journal Admisi dan Bisnis International Journal of Accounting & Finance in Asia Pasific CITAKARYA Jurnal Pengabdian Masyarakat
Eka Mitariani, Ni Wayan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of a Green Lifestyle on Organic Food Purchase Decisions Using the Behavioral Reasoning Theory Approach Sanjaya Putra, I Kadek Adi; Eka Mitariani, Ni Wayan; Teja Kusuma, I G NG A Gede Eka
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4080

Abstract

The worsening environmental degradation has encouraged a shift in public behavior toward adopting a green lifestyle, which in turn affects consumption patterns, including decisions to purchase organic food. This study aims to analyze the influence of a green lifestyle on organic food purchasing decisions using the Behavioral Reasoning Theory (BRT) framework. A quantitative method was applied through a survey of 200 respondents knowledgeable about organic food, with data analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that Reason For has a significant positive effect on purchase decisions (T = 4.467; p 0.001), indicating that stronger supporting reasons, such as health consciousness and environmental concern, enhance consumers’ likelihood of buying organic food. In contrast, Reason Against shows no significant effect (T = 0.856; p = 0.392), suggesting that barriers such as high prices or limited availability do not substantially discourage purchase intentions. These findings underscore the importance of emphasizing the positive value and sustainability aspects of organic products in marketing strategies to strengthen consumer engagement in green consumption behavior.
Brand Image and E-Service Quality's Effect on Gen Z's Repurchase Intention: The Mediating Role of E-Trust Eka Mitariani, Ni Wayan; Salasa Gama, Agus Wahyudi; Widnyani, Ni Made
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5673

Abstract

E-commerce has experienced rapid development in Indonesia over last few years due to technological developments in the digital era and followed by trends in people”™s lifestyles which are always changing and following technological developments. This research aims to examine consumer preferences or references towards repurchase intention in e-commerce, particularly in relation to brand image, e-service quality, and e-trust as mediators, in light of the phenomena that have been presented, research results that are still inconsistent, and this relationship to increasing repurchase intention. The sample of this study is Gen Z and data were analyzed use PLS. Result of this study found that brand image and E-service quality are not have significant effect on Gen Z's repurchase intention. E-trust has direct effect on Gen Z's repurchase intention. E-trust also have mediating role on effect of brand image and E-service quality toward Gen Z's repurchase intention. This study reveal E-trust has an important role on Gen Z's behavior to repeat their transaction through an e-commerce.
Program Penguatan Keterampilan Kreatif dan Literasi Keuangan bagi Ibu-Ibu PKK Desa Sumerta Kauh Prastyadewi, Made Ika; Surya Parwita, Gde Bayu; Eka Mitariani, Ni Wayan; Carina, Tiara; Putra Intan Cahyani, Ni Putu; Mirah Danti, Ni Putu
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 04 (2025): Nopember - Januari
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i04.2555

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan ekonomi kreatif dan literasi keuangan bagi ibu-ibu PKK Desa Sumerta Kauh melalui dua bentuk kegiatan, yaitu pelatihan merangkai bunga dan edukasi pengelolaan keuangan rumah tangga. Pelatihan merangkai bunga diberikan untuk mengembangkan kreativitas, kemampuan teknis, serta membuka peluang usaha berbasis ekonomi kreatif yang mudah diterapkan di lingkungan rumah tangga. Sementara itu, literasi keuangan difokuskan pada peningkatan kemampuan peserta dalam menyusun anggaran, melakukan pencatatan sederhana, mengendalikan perilaku konsumsi, serta memahami pentingnya tabungan dan dana darurat. Metode yang digunakan dalam kegiatan ini meliputi sosialisasi, demonstrasi, pendampingan, dan praktik langsung. Hasil kegiatan menunjukkan peningkatan keterampilan peserta dalam teknik merangkai bunga serta peningkatan pemahaman dalam mengelola keuangan keluarga secara lebih terstruktur dan bijaksana. Integrasi kedua kegiatan ini memberikan dampak positif terhadap peningkatan kepercayaan diri peserta, memperkuat kesiapan untuk memulai usaha kecil, serta mendorong kemandirian ekonomi keluarga. Program ini diharapkan dapat dilanjutkan melalui pendampingan lanjutan dan penguatan kapasitas pemasaran digital guna memastikan keberlanjutan manfaat bagi masyarakat desa.
Co-Authors Agus Wahyudi Salasa Gama Gde Bayu Surya Parwita Made Ika Prastyadewi Mirah Danti, Ni Putu Putra Intan Cahyani, Ni Putu Sanjaya Putra, I Kadek Adi Teja Kusuma, I G NG A Gede Eka Tiara Carina Widnyani, Ni Made