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Penguatan Branding Berbasis Nilai Syariah bagi UMKM melalui Pendekatan Participatory Action Research Arfik, Umi Alfiatul; Nabila, Aisya; Nuraini, Khusnia; Mutamainnah, Fatiya Auliyana; Ayatulloh, Mohammad Iqbal; Anhar, Mohammad Agus Zam-Zam Tajuddin; Arianto, Achmad Rafi; Subagyo, Ahmad Aditya Wahyu
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2648

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth, including in the traditional culinary sector. Gudeg Bu Anjar in Kediri is a culinary specialty from Yogyakarta that is popular with people outside its region of origin. Although it has partnered with online delivery services and is active on social media, its promotional reach is still not optimal. In addition, business owners demonstrate a commitment to the principle of prudence in transactions and hold halal certificates that strengthen consumer confidence. This dedication aims to strengthen sharia-based branding strategies through the optimization of digital and offline promotion. The methods used are Participatory Action Research (PAR) through the production of creative content on Instagram and TikTok, brochure distribution, and sharia-based branding education. The results of the assistance show that digital engagement and promotional reach have increased, the halal identity of businesses has become more prominent, and the application of sharia business ethics has been integrated into marketing strategies.
Identifikasi Keluhan Nyeri Bahu dengan Skala SPADI Pada Lansia Di Upt Pelayanan Sosial Tresna Werdha Jombang Kediri cahyadinata, indra; Fatma Hardini, Kurniani; Noha Zulkarnain, Alfian; Hasanah, Maulida; Nabila, Aisya; Kurnia Maulidiani, Annisa
Jurnal Sintesis: Penelitian Sains, Terapan dan Analisisnya Vol 6 No 2 (2025): Desember 2025
Publisher : Fakultas Sains, Teknologi, dan Analsisi Institut ilmu Kesehatan Bhakti Wiyata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56399/jst.v6i2.343

Abstract

Musculoskeletal disorders frequently arise from repetitive movements and prolonged static loading of muscles, which can result in pathological changes to joints, ligaments, and tendons. Contributing factors such as poor posture, mechanical load, frequency and duration of activity, and the surrounding work environment significantly increase the risk of musculoskeletal pain, including shoulder discomfort. Individuals experiencing shoulder pain require appropriate therapeutic intervention to support the healing process and prevent further functional impairment. This study aimed to identify upper extremity disorders in elderly individuals by utilizing the Shoulder Pain and Disability Index (SPADI) at the Tresna Wredha Social Service Unit in Jombang, Kediri. A descriptive quantitative method was employed through a two-phase approach: initial anamnesis and the administration of structured questionnaires to detect upper limb complaints, followed by specific physical examinations on the affected joint segments. A total of 20 elderly respondents participated in this study. The validity and reliability of the SPADI instrument were evaluated using Pearson's correlation coefficient and Cronbach’s Alpha. The results indicated that the SPADI scale is a valid and reliable tool for assessing both shoulder pain and functional limitations, as evidenced by correlation values exceeding the minimum validity threshold (Pearson’s r > 0.497) and a reliability coefficient of 0.657, surpassing the accepted minimum standard of 0.6. In conclusion, the SPADI instrument demonstrates strong psychometric properties and is effective in identifying shoulder pain and functional disability among elderly individuals. It offers a practical assessment tool for early detection of musculoskeletal disorders within social care settings.