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All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Bidhin, Rosmiza
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Internationalization Strategy for Sembalun Specialty Coffee to Meet Foreign Consumer Demand; Case Study of Kopikey SMEs, Lombok, Indonesia Rosyihuddin, Muhammad; Sudarmiatin, Sudarmiatin; Bidhin, Rosmiza
East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i4.8917

Abstract

Indonesia has a rapidly growing coffee industry. Various regions in Indonesia have their own coffee characteristics and are an attraction for each region, one of which is Sembalun coffee in East Lombok Regency, Lombok Indonesia. The problems that occur in the internationalization of Sembalun coffee provide our motivation to investigate how the internationalization strategy for Sembalun Lombok specialty coffee works using the fishbone diagram analysis tool, by knowing the cause and effect or root of the problem. carry out exports in destination countries. The internationalization of Sembalun specialty coffee is a very important internationalization strategy for those wishing to compete in the global market and achieve sustainable growth.
Co-Authors Rosyihuddin, Muhammad Sudarmiatin