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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) East Asian Journal of Multidisciplinary Research (EAJMR) Abdimas Indonesian Journal Journal Community Service Consortium Jurnal Pengabdian Masyarakat dan Lingkungan
Rosyihuddin, Muhammad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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The Importance of Product Quality, Price Perception and Service Quality in Achieving Customer Satisfaction Prasetyo, Bayu; Sholichah, Mu'minatus; Adil, Malikul; Soelistya, Djoko; Rosyihuddin, Muhammad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4252

Abstract

The development of science and technology in an all-digital era and globalization as it is today, especially in the field of telecommunications, information and media where these conditions put demands on companies to create more creative solutions and innovations to provide fulfillment to the people of the Indonesian state and it does not apart from marketing management and marketing concept is all activities in telecommunications companies that are motivated by all company activities to plan marketing to meet customer satisfaction which is the company's goal. All activities with the marketing concept will determine how later the management of the marketing management aspect will ultimately have an impact on customer satisfaction.The purpose of this study is to analyze and find solutions to why customer satisfaction occurs in communication companies, even though attention is given to products, prices and services that have been provided. The following research uses a quantitative approach that has a population of customers and users of new products of telecommunications companies with a sample of 100 respondents, while the data analysis model uses the SPSS program with the results that (1) Product Quality affects Customer Satisfaction; (2) Price Perception has an influence on Customer Satisfaction.; (3) Service Quality has an influence on Customer Satisfaction. (4) Together Product Quality, Price Perception, Service Quality, have a positive and significant influence on Customer Satisfaction,
Peran Kepuasan Memediasi Pengaruh Brand Image terhadap Loyalitas Konsumen pada Bank BRI Cabang Gresik Burhan, Umar; Rosyihuddin, Muhammad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 3 (2023): November 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v6i3.2908

Abstract

At the point when the quantity of grievances expands, one of the sides that drives this examination is the length of the client line process. Expanding the quantity of objections will cause disappointment and a deficiency of client steadfastness. The point of this exploration is to assess customer devotion as the reliant variable of brand picture, which is the free factor, and fulfillment, which is the interceding variable. One more point of this exploration is to decide the amount of direct impact brand image and fulfillment possess on purchaser dependability, as well as how much circuitous impact brand picture has on faithfulness through fulfillment. This exploration was planned utilizing a quantitative technique approach, 99 respondents participated in this quantitative-based writing project, which had its object at the Gresik branch of Bank BRI. From the in general factual test yield completed with the SEM SmartPLS form 3.0 application, brand picture fundamentally affects purchaser fulfillment and devotion, and fulfillment likewise altogether affects buyer dedication. Brand picture significantly affects dedication through fulfillment as a go-between factor. This shows that customers consider a decent brand picture and fulfillment, which will make a reliable demeanor.
MENUMBUHKAN MINDSET ENTREPRENEUR MUDA MELALUI PELATIHAN DAN PENDIDIKAN KEWIRAUSAHAAN DI KABUPATEN LOMBOK TIMUR Rosyihuddin, Muhammad; Zainuddin, Muhammad
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3647

Abstract

Kegiatan pengabdian masyarakat didasarkan pada isu-isu di masyarakat yang terkait dengan kurangnya kemandirian yang ditunjukkan oleh generasi muda melalui upaya kewirausahaan. Oleh karena itu, pendidikan dan pelatihan memainkan peran penting dalam membina bakat dan potensi generasi muda untuk mengembangkan keahlian yang dapat diproduksi dalam bentuk barang atau jasa dan dijual kepada pelanggan atau masyarakat. Dengan fokus pada pendidikan dan pelatihan kewirausahaan, diharapkan kegiatan ini dapat membentuk generasi muda yang terampil dan inovatif. Melalui keahliannya tersebut dapat dijadikan penghasil pendapatan menghasilkan peluang pekerjaan, kegiatan ini bertujuan untuk memberikan penyuluhan pendidikan dan pelatihan kewirausahaan. Remaja di Kabupaten Lombok Timur mendapatkan manfaat dari pengabdian ini. Generasi muda di Kabupaten Lombok Timur diharapkan dapat mengambil manfaat dari hasil kegiatan ini dalam hal peningkatan pemahaman pada dan kemandirian. Selain itu, untuk menginspirasi mereka untuk mengembangkan karakter mandiri bagi generasi muda, penting untuk menunjukkan kepada mereka bahwa pendidikan dan pelatihan kewirausahaan adalah dua aspek yang berjalan beriringan.
Hijaukan Pekarangan, Sejahterakan Keluarga: Inovasi Holtikultura Berkelanjutan di Desa Ngadisari Rosyihuddin, Muhammad; Hendra, Joni
Jurnal Pengabdian Masyarakat dan Lingkungan (JPML) Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Lingkungan (JPML)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpml.v4i1.10304

Abstract

Ngadisari Village, which is located in Sukapura Sub-district, Probolinggo Regency, possesses significant agricultural potential, yet it is constrained by geographical conditions, particularly rain-fed land. The majority of its residents rely on farming as their primary livelihood, despite having relatively low levels of education and income. This community service initiative aims to empower local farmers through education in environmentally friendly horticultural cultivation, enhanced farm business management, and increased understanding of the importance of basic accounting practices. The methods employed included lectures, interactive discussions, and hands-on training on marketing strategies and the preparation of simple financial reports. The results indicate a high level of enthusiasm among participants, along with increased knowledge and awareness regarding the importance of managing agricultural enterprises in a modern and sustainable manner. This programme has successfully instilled the understanding that farming involves not only planting and harvesting but also requires strategic marketing and accounting in order to make a tangible impact on household welfare. This initiative stands as a concrete example of a green transformation turning home gardens into productive and competitive plots. It is hoped that this practice can be replicated in other regions with similar conditions.
Internationalization Strategy for Sembalun Specialty Coffee to Meet Foreign Consumer Demand; Case Study of Kopikey SMEs, Lombok, Indonesia Rosyihuddin, Muhammad; Sudarmiatin, Sudarmiatin; Bidhin, Rosmiza
East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i4.8917

Abstract

Indonesia has a rapidly growing coffee industry. Various regions in Indonesia have their own coffee characteristics and are an attraction for each region, one of which is Sembalun coffee in East Lombok Regency, Lombok Indonesia. The problems that occur in the internationalization of Sembalun coffee provide our motivation to investigate how the internationalization strategy for Sembalun Lombok specialty coffee works using the fishbone diagram analysis tool, by knowing the cause and effect or root of the problem. carry out exports in destination countries. The internationalization of Sembalun specialty coffee is a very important internationalization strategy for those wishing to compete in the global market and achieve sustainable growth.
Peningkatan Niat Beli Konsumen Melalui Pelatihan Brand Concept dan Brand Image di Pujasera Kuliner Wisma (SIG) Gresik Krisnawati, Wenti; Rosyihuddin, Muhammad; Albar, Kholid
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1353

Abstract

The growth and development of MSMEs in Indonesia in the last two years has shown very interesting changes and dynamics, which reflect changes in business patterns, existing consumer behavior and the acceleration of digitalization are very influential. Talking about MSMEs, it is close to the development of food courts in Indonesia with various types of existing categories, ranging from traditional and modern categories which are commonly called food courts. The purpose of this community service activity is to help increase purchase intention and the number of visits to the Wisma SIG Culinary Food Shop (KWSIG). In the journey of the KWSIG Food Court, there are still many things that must be completed before entering the digital world, namely how MSMEs in the Food Courts are able to prepare products with a clear and good identity or we usually call product branding. The method of implementation in this activity began with socialization and then held training with a total of 24 participants which was carried out in Gresik Regency. The result of this activity is that the tenant has a product brand that is ready to be used according to the product being sold.
BUSINESS MODEL FOR SPECIAL TRADITIONAL DRINKS OF GRESIK’S IN CURCUMA AND GINGER POTION “ESON” Rahmi, Vembri Aulia; Ismanto, Hadi; Aslamiyah, Suaibatul; Rosyihuddin, Muhammad
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.4694

Abstract

The culinary business in Gresik Regency requires attention from at least local stakeholders, not only because of the high consumer interest in its culinary specialties but also because the market for these products is also becoming crowded and saturated. Meanwhile, the potential of this business is actually still vast, supported by the spirit of preserving local wisdom. Another problem that also arises is the level of business competition is also quite high. This study aims to determine how the BMC concept for MSEs practices in Gresik Regency. The focus of this study is to conduct observations on businesses in the culinary sector, specifically traditional beverages, such as sinom and temulawak "Eson". The results of this study revealed that the business model in this business is feasible with several recommendations regarding business management and networking, which require adaptation and alignment with current business developments. The empathy map as a business model tool shows a positive image of consumers or those who are satisfied with the product. However, in an effort to increase sales levels, marketing improvements are needed as a key to business success. Product quality is known to be good, but innovation in new flavors is possible, such as: adding different, contemporary ingredients, so that it can be an alternative to expand the market for traditional beverage products typical of Gresik Regency.
Co-Authors Bayu Prasetyo, Bayu Bidhin, Rosmiza Djoko Soelistya Hadi Ismanto Hendra, Joni Kholid Albar Malikul Adil Muhammad Zainuddin Rahmi, Vembri Aulia Sholichah, Mu'minatus Suaibatul Aslamiyah Sudarmiatin Umar Burhan, Umar Wenti Krisnawati