East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 3 No. 4 (2024): April 2024

Internationalization Strategy for Sembalun Specialty Coffee to Meet Foreign Consumer Demand; Case Study of Kopikey SMEs, Lombok, Indonesia

Rosyihuddin, Muhammad (Unknown)
Sudarmiatin, Sudarmiatin (Unknown)
Bidhin, Rosmiza (Unknown)

Article Info

Publish Date
05 May 2024

Abstract

Indonesia has a rapidly growing coffee industry. Various regions in Indonesia have their own coffee characteristics and are an attraction for each region, one of which is Sembalun coffee in East Lombok Regency, Lombok Indonesia. The problems that occur in the internationalization of Sembalun coffee provide our motivation to investigate how the internationalization strategy for Sembalun Lombok specialty coffee works using the fishbone diagram analysis tool, by knowing the cause and effect or root of the problem. carry out exports in destination countries. The internationalization of Sembalun specialty coffee is a very important internationalization strategy for those wishing to compete in the global market and achieve sustainable growth.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...