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All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Walga, Rikka Pratiwi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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The Role of Digital Marketing in Increasing Tourist Visits to Trekking Attractions in Bukit Lawang Walga, Rikka Pratiwi; Sembiring, Beby Karina Fawzeea; Harahap, Hamdani
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.9547

Abstract

The aim of this research is to analyze the efforts made by tourism managers in digitalizing tourism development to increase tourist visits in Bukit Lawang and to analyze the impact of digital tourism on increasing visits to tourist attractions in Bukit Lawang. This research method is qualitative with a phenomenological approach. The data collection process is carried out through in-depth interviews and direct observation at the Bukit Lawang trekking tourist attraction. The results of the research show that the efforts made by tourism managers in digitizing tourism marketing have succeeded in increasing tourist visits in Bukit Lawang The implementation of this program has gone well.
Co-Authors Beby Karina Fawzeea Sembiring R. Hamdani Harahap