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All Journal Reinforce: Journal of Sharia Management
Octafia Ramadhani, Lintang
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Religion Social Sciences

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Strategi Pemasaran Produk di Era Modern Faiz Syahputra, Kevin; Octafia Ramadhani, Lintang; Kusumaningtyas, Afifa; Nur Asiyah, Binti
Reinforce: Journal of Sharia Management Vol 4 No 1 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i1.10217

Abstract

This research discusses marketing strategy which is a very important part of planning for the company as a whole, especially in situations where competitors are very tight. Today's business competition is quite tight in all fields. Market conditions are increasingly competitive, especially during the Covid-19 pandemic. Therefore, it is necessary to implement a marketing strategy 4.0 using a website as a place to market their products as a very good way. This research aims to determine marketing strategies through several methods, including websites. This research uses a literature analysis research method with a qualitative approach which aims to find out, describe and explain the actual situation regarding the marketing strategy being carried out. Data collection methods use interviews, observation and documentation methods.
Co-Authors Faiz Syahputra, Kevin Kusumaningtyas, Afifa Nur Asiyah, Binti