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All Journal Jurnal Ilmu Ternak Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Nurhasanah, Sabrina
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Veterinary

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Strategi Komunikasi Efektif Untuk Meningkatkan Partisipasi Masyarakat Pedesaan dalam Pembangunan Desa: Sebuah Kajian Literatur Nurhasanah, Sabrina; Nurlina, Lilis; Yunasaf, Unang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14105

Abstract

This article discusses effective communication strategies to increase rural community participation in village development. Through a literature review, this article attempts to provide a thorough understanding of how effective communication strategies can help accelerate the process of village development. This article will also cover some important points such as the characteristics of rural communities, the role of communication in rural development, forms of communication in rural communities, and communication strategy factors. Rural communities are characterized by living in groups, most of the communities have similar interests. Development communication has a crucial role in the process of village development. Villagers like to talk directly, communicators can take advantage of this by approaching villagers directly. Delivering messages while villagers are doing their activities such as during gotong royong, village meetings and so on. The best way to convey communication is that there are five important communication components to consider, namely the communicator, Message, Channel, Communicator, Effect. In implementing an effective communication strategy, it is necessary to pay attention to the characteristics of the village community, the role of communication in village development, the form of village community communication, and communication strategy factors.
Dampak Keberlanjutan Peternakan Ayam Broiler Pola Kemitraan (Kasus di Pasini Farm, Ciamis) Pasini, Anggun; Ramadhan, Faisal; Nurhasanah, Sabrina; Firman, Achmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12484

Abstract

Broiler chickens are one of the livestock commodities that have an important role in fulfilling people's animal protein needs. However, the growth of the broiler farming industry is also followed by several significant negative impacts on the environment, local economy, and public health. This study aims to (1) analyze the environmental impacts of broiler farming, (2) determine community perceptions of the environmental impacts of broiler farming, and (3) analyze the sustainability and sensitive attributes of broiler farming. This study used survey methods, interviews, and secondary data analysis to collect information about the impacts of broiler farming in Pasini Farm. The research respondents were determined by purposive sampling method with the criteria of living around the farm environment within a 2 km radius and 10 informants from Jelat Ciamis Village were selected. Data analysis used in this study was problem tree analysis and descriptive percentage. The results showed that the existence of Pasini Farm broiler farms has made a positive contribution to the local economy, by creating jobs and increasing the income of local farmers and in social contributions helping to develop social communities, infrastructure and provision of animal protein. However, the increase in broiler production has also presented environmental challenges such as water and air pollution and the health problems of the surrounding community.
Structure-Conduct-Performance (SCP) Analysis of Garut Sheep Market in Garut Regency Nurhasanah, Sabrina; Firman, Achmad; Nurlina, Lilis
Jurnal Ilmu Ternak Universitas Padjadjaran Vol 25, No 3 (2025)
Publisher : Fakultas Peternakan, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jit.v25i3.63723

Abstract

This study aims to analyze the structure, conduct, and performance (SCP) of the Garut sheep market in Garut Regency, West Java. Garut sheep are one of the region’s leading livestock commodities with high economic and cultural value. However, the marketing of Garut sheep remains inefficient due to issues such as imperfect market structures, price fluctuations, and the weak bargaining position of farmers. A descriptive quantitative research method was employed, utilizing a case study approach in six sub-districts of Garut Regency. Data were collected through surveys, interviews, observations, and focus group discussions (FGD) involving sheep farmers and market intermediaries. The findings indicate that the market structure for Garut sheep tends toward an oligopolistic model, characterized by a high level of concentration among large-scale traders. Market conduct is predominantly controlled by traders, particularly in price setting and transaction systems, while farmers act as price takers. Market performance is considered inefficient, as evidenced by high marketing margins and low farmer’s share. These results highlight the need for policy intervention to improve market structure and behavior, thereby enhancing marketing efficiency and farmer welfare.
Co-Authors Achmad Firman Lilis Nurlina Pasini, Anggun Ramadhan, Faisal Unang Yunasaf