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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Artificial Intelligence and Digital Business
Faza, Nadif Muhammad
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Business Model Canvas Produk EasyBath (3in1 Antimicrobial Waterless Bath Spray) Fauziyah, Aulia Hasna; Ramadhani, Ingrid Putri; Perdana, Hafizh Hadian; Faza, Nadif Muhammad; Dewi, Vira Kusuma; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13617

Abstract

EasyBath is an innovative product that serves as a solution for environmentally friendly soap. In developing its product, EasyBath needs a business strategy to increase awareness and target market segments. The purpose of this research is to describe the business performance and present the business model of the EasyBath product. This research employs a case study research method on the EasyBath product business. The data analysis used is the Business Model Canvas of the EasyBath product business. The results show that EasyBath products have 7 advantages, including 3in1 functionality, natural ingredients, eco-friendly, cultural value, travel-friendly, skin moisturization, and long-lasting fragrance up to 4 hours. With raw materials from UMKM in Jatinangor, EasyBath production involves drying, maceration, distillation, soap making, mixing, quality control, and packaging. The selling price is based on the cost of production with marketing techniques, such as discounts, social media promotion, giveaways, direct selling, and campaigns. Furthermore, EasyBath products target various consumer segments, especially tourists, travelers, nature lovers, environmentalists, disaster volunteers, and field workers. EasyBath optimizes offline and online distribution channels, implements various marketing strategies, builds customer relationships with responsive service, and generates income from direct sales, distributors, and cooperation with stores. Thus, when considering total production costs including materials, rent, transportation, and others, it amounts to Rp11,019,758.00. Through effective marketing targeting, EasyBath has the potential to become a popular choice for the public.
Job Satisfaction Determinants in Indonesian Financial Industry: Insights from Online Employee Reviews Faza, Nadif Muhammad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5335

Abstract

Employee job satisfaction plays a crucial role in reducing turnover, a persistent challenge in Indonesia’s financial industry. While prior research has primarily relied on survey-based methods. research that leverages online employee reviews within this context remains limited. This study addresses this gap by adopting a sequential mixed-methods approach to examine employee-perceived work experiences and their impact on job satisfaction. Drawing on 6,999 employee reviews posted on Glassdoor (2015-2025), the analysis integrates LDA topic modeling with OLS path analysis to examine determinants of job satisfaction. The findings identify seven key topics, including management, career development, job design, work environment, organizational culture, job demands, and compensation. Notably, management is the only topic with a significant positive effect on job satisfaction, highlighting the importance of supportive and inclusive leadership practices. In contrast, the remaining topics exhibit significant negative effects, with job demands emerging as the strongest driver of dissatisfaction, reflected by concerns about excessive workloads and long working hours. Overall, the results indicate that negative work experiences exert a stronger effect on job satisfaction than positive ones. This study contributes to the literature by demonstrating the value of online employee reviews as a reliable data source and by providing data-driven HRM strategies to improve employee satisfaction and retention.
Co-Authors Dewi, Vira Kusuma Eka Purna Yudha Fauziyah, Aulia Hasna Perdana, Hafizh Hadian Ramadhani, Ingrid Putri