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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Oktaviani, Viona
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Agriculture, Biological Sciences & Forestry Social Sciences Other

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Strategi Pengembangan Wana Wisata Kampoeng Ciherang dalam Meningkatkan Pendapatan Masyarakat (Studi Kasus di Desa Cijambu Kecamatan Tanjungsari Kabupaten Sumedang) Ramdan, Mochamad; Sujaya, Dedi Herdiansah; Sukmawati, Dety; Oktaviani, Viona
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14631

Abstract

The Indonesian tourism industry is one of the government's priority programs to improve because tourism has a significant impact on the economy. This research is needed to (1) Find out how the community's income varies around Kampoeng Ciherang tourism (2) Knowing how to measure and analyze the Kampoeng Ciherang tourist attraction development strategy in increasing community income in Cijambu Village, Tanjungsari District, Sumedang Regency. The research population is the people of Cijambu Village, Tourism Managers and Tourists. Sampling was carried out purposively. The research method used in this research is the case study method. The technical analysis used is descriptive analysis with a qualitative approach. Analysis of the data used uses SWOT. Based on the research results, it was concluded that the average income of people selling around Kampoeng Ciherang was IDR. 300,000-500,000. Strategies that can be implemented are (1) Utilizing existing natural potential to empower local communities by making special foods or souvenirs (2) Adding and improving supporting facilities as well as developing and adding interesting and varied rides & photo spots (3) Collaborating with investors to promote tourism and develop concepts tourism by prioritizing elements of local wisdom and upholding uniqueness and attractiveness
Product Development and Marketing Quality Improvement Training for Craftswomen of Purun Woven: Pelatihan Pengembangan Produk dan Peningkatan Kualitas Pemasaran bagi Pengrajin Anyaman Purun Susanti, Dewi Sri; Annisa, Selvi; Rahkmawati, Yeni; Adzim, Muhammad Fauzan; Genardi, Angelina Ivanna; Oktaviani, Viona
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i3.17063

Abstract

One of the villages in Banjarbaru has a unique handicraft product because it is made from Purun plants, a type of shrub that grows wild in swamp areas. The products made by the community around Palam Village are bags and accessories woven from Purun rat plant materials. So far, the handicraft is enough to provide additional income for housewives but has not provided optimal results because it has yet to implement a digital marketing strategy. The bag products produced are also relatively simple and have yet to be modified to gain more value in sales. This community service project aimed to train housewives in product development so they could produce Purun bag items more skillfully. Furthermore, instruction was provided on creating poster designs using the Canva software as a digital marketing tool. During the training, the artisans had the chance to try creating Purun bags by hand and creating advertising posters using their phones. The end training outcomes demonstrated that the artisans could incorporate the instruction into their creations. The assessment form revealed that the artisans were highly motivated to participate in the training and expressed hopes that conducting more of this kind of instruction in the future would be possible.
Co-Authors Adzim, Muhammad Fauzan Dedi Herdiansah Sujaya Dewi Sri Susanti Genardi, Angelina Ivanna Mochamad Ramdan, Mochamad Selvi Annisa Yeni Rahkmawati