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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Marvella, Eunike
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Economics, Econometrics & Finance

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THE INFLUENCE OF DISCOUNT VOUCHERS, ONLINE CUSTOMER REVIEWS, AND PROMOTIONAL COSTS ON THE NET PROFIT OF SHOPEEFOOD MERCHANTS Marvella, Eunike; Sutanto, J.E.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13877

Abstract

The aim of this study is to assess how discount vouchers, online customer reviews, and promotional expenses affect the net profit of Shopeefood merchants. The research methodology employed is quantitative, involving a sample size of 120 respondents. Data analysis was conducted using SPSS software. The findings indicate that discount vouchers (X1) significantly affect the net profit of Shopeefood merchants, whereas online customer reviews (X2) and promotional costs (X3) have an impact but are not statistically significant regarding the net profit of Shopeefood merchants (Y). However, simultaneously, all three independent variables do influence the dependent variable.
Co-Authors J.E. Sutanto