Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IJBAE
Ardian, Fikri Ardian
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effects of Customer Satisfaction on Intentions To Stay At MSME In The Covid-19 Endemic In Indonesia Pratiwi, Agustin Riyan Pratiwi; Ardian, Fikri Ardian
International Journal Business and Entrepreneurship Vol 1 No 1 (2024): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the consequences of customer satisfaction on the intention to stay at MSMEs during the Covid-19 endemic in Indonesia. The sample was determined by the Random Cluster Sampling Method with a sample size of 400 respondents. The results revealed that the value of the perceive price for customer satisfaction has a p-value higher than the lowest average value. The Product Quality for customer satisfaction has a greater p-value than the lowest average value. The value of Service Quality towards customer satisfaction has a smaller p-value than the lowest average value. Customer satisfaction valued by word of mouth has a smaller p-value than the lowest average value. Customer satisfaction towards intention to stay has a smaller p-value than the lowest average value.
Co-Authors Pratiwi, Agustin Riyan Pratiwi