Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Accounting and Finance Management (JAFM)
Naila, Muthia
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Economics, Econometrics & Finance

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Unveiling the Link Between Brand Value and Firm Performance: A Systematic Literature Review Naila, Muthia; Saiful Hakim, Muhammad
Journal of Accounting and Finance Management Vol. 6 No. 4 (2025): Journal of Accounting and Finance Management (September - October 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i4.2518

Abstract

The question of how brand value contributes to firm performance has attracted growing attention, reflecting its strategic importance for both academia and business practice. A Systematic Literature Review (SLR) was conducted on 56 high quality peer-reviewed studies, based on Scopus database, to synthesize how this relationship has been conceptualized, measured, and interpreted across different context. Results show that the relationship is mostly positive, with 41,1% of studies reporting a direct effect and 30,4% identifying a context-dependent association, though outcomes vary by industry, firm size, financial condition, geography, and culture. Analysis of brand value measurement approaches reveals that nearly half of studies (46,4%) lack clear methodological articulation. Among the rest, financial-based dominate (30,4%), consumer-based approaches follow (21,4%), while hybrid models are rarely applied (1,8%). This imbalance highlights the majority of finance-driven perspectives and the underuse of integrative frameworks that could capture the multidimensional nature of brand value. This study offers a comprehensive synthesis of how measurement approaches and contextual moderators shape the brand value and firm performance link, also highlighting gaps for methodological and geographical expansion. The findings reaffirm brand value as strategic asset with concrete implications for competitiveness, financial outcome, and resilience.
The Transition Towards Slow Fashion: A Bibliometric Analysis of Sustainable Consumer Behavior and Future Research Opportunities Naila, Muthia; Noer, Lissa Rosdiana
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5395

Abstract

The growing global concern for sustainability in the fashion industry underscores the need for a comprehensive scientific mapping of trends in slow fashion and sustainable consumer behavior. This study employs a quantitative-descriptive bibliometric approach, analyzing 137 scholarly documents published between 2014 and the first quarter of 2025. The analysis utilizes Biblioshiny to generate descriptive statistics and thematic maps, while VOSviewer is used to visualize keyword co-occurrence networks and author collaborations. The results reveal a significant annual growth in publications, dominated by themes such as sustainability, consumer behavior, and the fashion industry. The United States emerges as the most prolific contributor, with the Journal of Fashion Marketing and Management being the primary source of publications. Keyword mapping highlights major thematic clusters related to ethical consumption, circular economy, and purchase intention. The thematic map positions slow fashion as an emerging yet underdeveloped theme with considerable academic potential. This study emphasizes the importance of adopting a more holistic perspective by integrating qualitative methods, expanding geographic contexts to include the Global South, and exploring the role of digital technologies and social dynamics in driving more equitable and sustainable fashion consumption behavior.
Co-Authors Noer, Lissa Rosdiana Saiful Hakim, Muhammad