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All Journal Journal of Accounting and Finance Management (JAFM) Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Jurnal Teknologi dan Rekayasa Alat Berat (JTRAB)
Saiful Hakim, Muhammad
Unknown Affiliation
Aerospace Engineering Automotive Engineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Social Sciences

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Sustainable Company: Examining the Influence of Environmental, Social and Governance in Improving Company Performance Saiful Hakim, Muhammad; Jauhari, Muhammad Haris; Safitri, Ika
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51478

Abstract

The growing awareness of sustainability has prompted companies to adopt more responsible and ethical business practices. Consequently, corporate performance is no longer assessed solely based on economic profit but also on how effectively companies mitigate negative environmental and social impacts. In this context, the implementation of environmental, social, and governance (ESG) principles has become a crucial factor influencing corporate performance. However, studies on the relationship between ESG practices and firm performance in emerging markets, particularly in Indonesia, remain limited and inconclusive. Addressing this gap, this study aims to analyze the impact of ESG implementation on the operational performance and market value of companies listed on the Indonesia Stock Exchange (IDX). Using a panel data regression approach with secondary data from IDX-listed companies, the analysis reveals a significant positive relationship between ESG practices and firm performance. Companies that integrate ESG principles tend to exhibit stronger operational outcomes, enhanced investor confidence, and improved market valuation. These findings highlight the importance of ESG adoption not only as a tool for long-term sustainability but also as a strategic advantage that can strengthen competitiveness in a dynamic business environment.
Alignment Model of Expectations with Actual Lifetime of Mainpump Components on Heavy Equipment Febrianto, Anggi; Suef, Mokh; Saiful Hakim, Muhammad
Jurnal Teknologi dan Rekayasa Alat Berat Vol 2 No 2 (2025): JTRAB Volume 2, No 2, 2025
Publisher : Department of Mechanical Engineering, Vocational College, Gadjah Mada University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jtrab.v2i2.17694

Abstract

This research focuses on the importance of optimal machine performance in various industrial sectors, emphasising the reliability of each component as a crucial factor in maintaining productivity and operational efficiency. In this context, specific research was conducted to analyse the difference between the expected life of components and the actual life achieved in the field. There is a significant knowledge gap associated with the mismatch between expected and actual component life, potentially leading to unexpected increases in operating costs and decreases in efficiency. This study used survey methodology and linear regression analysis to evaluate the relationship between the expected and actual age of mainpump components on Komatsu PC200 units. The main results showed that the actual life of the components tended to be lower than the expected life, with an average gap of 3,257 hours, indicating the need for adjustments to maintenance and replacement strategies. The analysis also revealed that factors such as severe operational conditions and suboptimal maintenance methods contributed to this mismatch. The implications of this study point to the importance of implementing a more adaptive and data-driven maintenance strategy to improve operational efficiency and minimise unexpected downtime.
Unveiling the Link Between Brand Value and Firm Performance: A Systematic Literature Review Naila, Muthia; Saiful Hakim, Muhammad
Journal of Accounting and Finance Management Vol. 6 No. 4 (2025): Journal of Accounting and Finance Management (September - October 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i4.2518

Abstract

The question of how brand value contributes to firm performance has attracted growing attention, reflecting its strategic importance for both academia and business practice. A Systematic Literature Review (SLR) was conducted on 56 high quality peer-reviewed studies, based on Scopus database, to synthesize how this relationship has been conceptualized, measured, and interpreted across different context. Results show that the relationship is mostly positive, with 41,1% of studies reporting a direct effect and 30,4% identifying a context-dependent association, though outcomes vary by industry, firm size, financial condition, geography, and culture. Analysis of brand value measurement approaches reveals that nearly half of studies (46,4%) lack clear methodological articulation. Among the rest, financial-based dominate (30,4%), consumer-based approaches follow (21,4%), while hybrid models are rarely applied (1,8%). This imbalance highlights the majority of finance-driven perspectives and the underuse of integrative frameworks that could capture the multidimensional nature of brand value. This study offers a comprehensive synthesis of how measurement approaches and contextual moderators shape the brand value and firm performance link, also highlighting gaps for methodological and geographical expansion. The findings reaffirm brand value as strategic asset with concrete implications for competitiveness, financial outcome, and resilience.
Eksplorasi Strategi Afiliasi dalam Shopee Affiliates Program Rofifah, Jihan; Saiful Hakim, Muhammad; Noer, Lissa Rosdiana; Wibawa, Berto Mulia
Jurnal Pendidikan Indonesia Vol. 6 No. 2 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i2.7116

Abstract

Shopee Indonesia menjadi e-commerce yang menduduki peringkat teratas dalam kategori belanja di PlayStore dan AppStore. Untuk memperluas jaringan bisnisnya, Shopee menciptakan program Shopee Affiliate Program. Di Indonesia affiliate marketing baru ramai dibicarakan pada akhir tahun 2020, saat Shopee merilis Shopee Affiliates Program. Shopee Affiliates Program merupakan kegiatan pemasaran yang menghubungkan Shopee Seller, afiliasi dan pelanggan. Kegiatan pengiklanan para afiliasi tidak terlepas dari digital marketing. Digital marketing yang diterapkan dalam program ini berupa content marketing dan influecer marketing Tujuan penelitian ini adalah untuk mengetahui strategi afiliasi dalam Shopee Affiliates Program. Penelitian ini merupakan penelitian eksplorasi kualitatif yang menggunakan metode penelitian in-depth interview kepada 10 afiliasi dan seorang expert dalam digital merketing mengingat keterbatasan penelitian terdahulu mengenai Affiliates Program. Penelitian ini akan berfokus kepada tiga analisis utama yaitu analisis personal preference seorang afiliasi dalam memilih produk, analisis content marketing dan analisis influencer marketing yang mereka lakukan. Urgensitas dilakukannya penelitian ini karena program afiliasi sudah dilakukan oleh beberapa platform, sementara penelitian mengenai affiliate marketing di Indonesia masih sangat terbatas. Hasil penelitian ini menunjukkan bahwa dalam memilih produk afiliasi mempertimbangkan komisi, reward, dan penilaian pembeli. Selain itu afiliasi juga memilih produk yang mereka pakai dan gunakan. Konten yang populer untuk mengiklankan produk afiliasi adalah konten yang merekomendasikan produk, review produk dan unboxing produk. Selain itu, setiap platform seperti Tiktok, Instagram dan Twitter memiliki perlakuan yang berbeda terkait followers. Sehingga dalam Tiktok akun non-influencer bisa menjangkau lebih banyak audiensi. Penelitian ini dapat menjadi kebaruan dalam ilmu marketing mengenai affiliate marketing. Hasil penelitian ini diharapkan menjadi implikasi manajerial bagi Shopee, Shopee Seller yang ingin memperluas jangkauan produk dan meningkatkan penjualan serta untuk mereka yang ingin mendaftar menjadi seorang afiliasi Shopee.
Co-Authors Berto Mulia Wibawa Febrianto, Anggi Jauhari, Muhammad Haris Mokh. Suef Naila, Muthia Noer, Lissa Rosdiana Rofifah, Jihan Safitri, Ika