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All Journal JABI: Jurnal Abdimas Bhakti Indonesia Kajian Administrasi Publik dan ilmu Komunikasi
Rahmadiana Rahmadiana
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Humanities Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Peran Edukasi Digital Oleh Influencer Kesehatan dalam Meningkatkan Kesadaran Gizi Anak pada Ibu Muda Rahmadiana Rahmadiana; Tyas Kasusilaningrum
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): September: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i3.599

Abstract

Improving child health remains a key priority within the Sustainable Development Goals (SDGs), particularly in efforts to prevent stunting in Indonesia. As information-seeking behavior shifts from conventional to digital platforms, social media has emerged as a significant channel for health education. This study aims to analyze the digital communication strategies employed by health influencers, specifically the Instagram account @mizaafrizal, in educating young mothers on child nutrition. Using a descriptive qualitative approach, data were collected through content observation, in-depth interviews, and literature review. The findings indicate that Dr. Miza applies persuasive communication strategies based on active interaction, the use of relatable and friendly language, and the presentation of information supported by scientific evidence. His credibility as a medical professional, combined with an approachable and educational communication style, enhances message reception among young mothers. These results emphasize the role of health influencers as change agents in raising public awareness and understanding of child nutrition issues, contributing positively to digital-based health promotion efforts in Indonesia.
Peningkatan Daya Saing UMKM Ambar Wedang Klasik melalui Penguatan Manajemen Usaha, Strategi Pemasaran, dan Inovasi Kemasan Produk Hastuti Indra Sari; Mulyadi Nursi; Rahmadiana Rahmadiana; Henny Risnawati; Azizah Mentari Banyusufi
JABI: Jurnal Abdimas Bhakti Indonesia Vol 7 No 1 (2026): Juni
Publisher : UNIVERSITAS BHAMADA SLAWI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36308/jabi.v7i1.970

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting economic growth and improving community welfare. However, many MSMEs still face challenges in business management, marketing, and product packaging development. These challenges were also experienced by Ambar Wedang Klasik, an MSME located in West Cikarang that produces various traditional herbal beverages, including ginger rice drink (wedang kencur), ginger drink (wedang jahe), lemongrass drink (wedang sereh), honey lemon drink, honey lemon tea drink, and stamina herbal drink. This community service program aimed to enhance the business capacity of the partner through strengthening business management, marketing, and product packaging. The methods employed included observation, training, mentoring, monitoring, and evaluation. The training focused on simple financial bookkeeping, business administration, digital marketing through social media, and the development of more attractive and informative product packaging designs. The results demonstrated improvements in the partner’s knowledge and skills in managing the business, utilizing digital media as a promotional tool, and developing more professional product packaging. The program also produced several outputs, including a simple bookkeeping system, strengthened product branding, and redesigned packaging to support business competitiveness. Therefore, this community service activity successfully addressed the partner’s business challenges and contributed to the sustainable development and competitiveness of the MSME.
Co-Authors Azizah Mentari Banyusufi Hastuti Indra Sari Henny Risnawati Mulyadi Nursi Tyas Kasusilaningrum