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All Journal Besaung : Jurnal Seni Desain dan Budaya
Amalia, Shalyna Nadya
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Arts Social Sciences

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Penerapan Strategi Promosi Wisata Margasatwa Palembang Bird Park Halim, Bobby; Windu Viatra, Aji; Ubaidillah, Muhammad; Amalia, Shalyna Nadya
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November (IN PROGRES)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5937

Abstract

This design project implements a promotional strategy through visual communication media for Palembang Bird Park to enhance its competitiveness and ensure cross-media consistency by applying the design thinking method (empathize, define, ideate, prototype, test). The work includes reorganizing the brand identity (a logo inspired by the Scarlet Macaw, typography, and color palette) as well as developing printed and digital promotional materials: a bird alphabet educational medium, posters, banners, animal information boards, and a wayfinding system. The design balances aesthetics, education, and branding to strengthen brand equity and enhance the visitor experience. With a cohesive visual strategy and a strong conservation narrative, this rebranding aims to increase brand awareness, expand promotional reach, and promote conservation-based tourism.
Co-Authors Halim, Bobby Ubaidillah, Muhammad Windu Viatra, Aji