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All Journal Jurnal Nirta: Studi Inovasi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Panca Maulana
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENERAPAN TEKNOLOGI TEPAT GUNA UNTUK MENGATASI SAMPAH ORGANIK DAN AN-ORGANIK GUNA MENDUKUNG GREEN EKONOMI DI PKK ASOKA DI KOTA TANGERANG Meidiyustiani, Rinny; Putri Suryandari; Setyani Dwi Lestari; Eryco Muhdaliha; Panca Maulana
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.325

Abstract

PKK Asoka, located on Karyawan Street 3, RT 002/RW 09, Karang Tengah, Cileduk, Tangerang, faced issues with the accumulation of organic waste such as vegetable scraps and fruit peels, as well as plastic waste, leading to an unclean environment and unpleasant odors that could cause disease. The main challenges were the lack of knowledge and facilities for proper waste management. The PKM team from Budi Luhur University (UBL) conducted observations and provided assistance in applying appropriate technology. Residents were trained to process organic waste using a composter to produce liquid fertilizer through fermentation. Meanwhile, inorganic waste was recycled into valuable items such as wallets and trash bins that could be sold. The PKM team also provided training in financial recording and sales techniques, and introduced a smart financial application to help PKK Asoka record transactions and prepare financial reports. As a result, the community became more environmentally conscious, gained the ability to manage waste independently, and increased their income by utilizing waste materials, contributing to the realization of a Green Economy in their neighborhood.
Customer Focus Strategy in the Digital Era: The Influence of AI Implementation and Competitive Advantage on Enhancing Brand Loyalty in Edutech Platforms Ravindra Safitra Hidayat; Panca Maulana; Eryco Muhdaliha; Julian Bongsoikrama; Feby Lukito Wibowo
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5487

Abstract

This study investigates the role of customer focus strategy in the digital era, emphasizing how artificial intelligence (AI) implementation shapes competitive advantage and brand loyalty in Edutech platforms. As digital transformation accelerates, adopting customer-centered approaches becomes vital for delivering personalized and relevant learning experiences. Employing a mixed-methods design, this research integrates quantitative and qualitative data from Edutech users. The findings reveal that artificial intelligence (AI)-driven strategies significantly enhance personalization of learning content, improve responsiveness, and strengthen user engagement, which in turn increases brand loyalty. Moreover, organizations that strategically embed AI gain a sustainable competitive advantage by achieving higher operational efficiency and adaptive service delivery. These insights highlight the strategic importance of positioning AI as a core element of customer focus strategy in digital education. The study also provides practical implications for Edutech providers aiming to build stronger customer relationships, foster user satisfaction, and ensure long-term loyalty in a competitive marketplace.
Co-Authors Eryco Muhdaliha Feby Lukito Wibowo Hidayat, Ravindra Safitra Julian Bongsoikrama Putri Suryandari Rinny Meidiyustiani Setyani Dwi Lestari