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All Journal IKRA-ITH ABDIMAS ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Sri Marhanah
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Computer Science & IT Decision Sciences, Operations Research & Management

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Pemuda Kompak, Desa Berdampak: Dari Nongkrong Ga Jelas Ke Aksi Nyata Bikin Viral Budi Harto; Sri Marhanah; Lina Parlina; Panji Pramuditha; Teti Sumarni; Kayla Putri Nalya
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5609

Abstract

Program pengabdian masyarakat ini dilaksanakan di Desa Cibodas Lembang untuk mengatasiparadoks digital di kalangan pemuda, di mana 82% memiliki smartphone, tetapi hanya 15% yangmemanfaatkannya untuk produktivitas ekonomi. Masalah utama mencakup kesenjanganketerampilan digital, rendahnya literasi kewirausahaan, dan pola pikir yang berfokus padaurbanisasi untuk menghalangi pengembangan potensi lokal. Program ini bertujuan untukmemberdayakan pemuda melalui pelatihan komprehensif dalam pemasaran digital,kewirausahaan, pengelolaan keuangan, dan personal branding, using pendekatan CBPR(Community-Based Participatory Research) serta metode edutainment berbasis proyek. Kegiatanberlangsung selama satu bulan melibatkan 30 peserta dari karang taruna, pemuda desa, danUMKM lokal. Hasilnya, terdapat peningkatan pemahaman peserta sebesar 40% (skor post-testrata-rata 82), terbentuknya beberapa usaha mikro baru, serta akun promosi bisnis yangmemperkenalkan product lokal. Inovasi program berfokus pada integrasi kearifan lokal dengankonten digital serta pendampingan intensif oleh mahasiswa. Program ini menunjukkan bahwapendekatan kolaboratif dan praktis dapat mengtransformasi pemuda dari konsumen pasif menjadiagen perubahan di desa. Rekomendasi keberlanjutan mencakup dukungan berkelanjutan dankolaborasi dengan platform e-commerce.Kata kunci : Pemberdayaan Pemuda Desa, Digital Marketing, Kewirausahaan Desa,Peningkatan Kapabilitas Pemuda, CBPR, Edutainment.
The Enhancement of Business Process Management and Financial Accountability in the MBG Program: A Qualitative Study Based on FGD Findings at SPPG in West Bandung Regency Shanty Sriharyati; Budi Harto; Alia Gantina Shiti Mariam; Sulistianingsih; Sri Marhanah
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 2 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i2.2745

Abstract

This study investigates the dynamics of financial accountability and business process management (BPM) in the MBG (Menu Bergizi Gratis) program at SPPG in Kabupaten Bandung Barat. In-depth conversations from a Focus Group Discussion (FGD) with a variety of stakeholders, including village authorities, SPPG managers, nutritionists, finance officers, educators, health officers, and community representatives, are used in this qualitative study. The results show how operational, logistical, and governance issues interact intricately to influence MBG service delivery performance. Inconsistent SOP adherence, delays in school distribution, varying raw material quality, a lack of human resources, especially in the area of nutrition knowledge, excessive food waste, and deficiencies in cross-agency cooperation are some of the main problems. Financial accountability difficulties also occur, especially involving insufficient paperwork, transactions missing formal receipts, and supplier reliability problems. The research also emphasizes the need for better traceability when events happen, community concerns about food safety, and burden-shifting impacts on teachers during distribution. Stakeholders show a strong commitment to enhancing service quality and preserving program continuity in spite of these obstacles. The study concludes that improved monitoring systems, consistent operational controls, integrated coordination, and a clearer division of roles among actors are all necessary to boost BPM. In the meantime, clear reporting, supplier verification, and organized documentation processes can enhance financial accountability. These observations have useful ramifications for improving MBG governance and guaranteeing long-term program execution at the local level.
Co-Authors Alia Gantina Shiti Mariam Budi Harto Kayla Putri Nalya Lina Parlina Shanty Sriharyati Sulistianingsih Teti Sumarni