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All Journal Jurnal Ekonomi Jurnal Media Akademik (JMA)
Afiqoh Akmalia Fahmi
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMANFAATAN LIDAH BUAYA SEBAGAI BAHAN ALAMI SABUN CUCI TANGAN RAMAH LINGKUNGAN Aditya Fiqih Nugraha; Saskia Nabila Zahra; Nove Fitrianto; Afiqoh Akmalia Fahmi
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/f1gn1x68

Abstract

Pemanfaatan lidah buaya (Aloe vera) sebagai bahan alami dalam pembuatan sabun cuci tangan ramah lingkungan dilakukan melalui proses saponifikasi minyak kelapa dengan KOH, kemudian ditambahkan ekstrak dari lidah buaya (Aloe vera), aquades, stearic acid, BHA, Na CMC, cooling essence, glycerine, dan essential oil lavender. Sabun cair yang dihasilkan selanjutnya diuji berdasarkan syarat mutu sesuai SNI 2558:2017 yang meliputi uji organoleptik, pH, asam lemak bebas, dan bahan yang tidak larut dalam etanol. Hasil uji tersebut menunjukkan sabun berbentuk cairan homogen, beraroma lavender, dan berwarna coklat muda. Nilai pH sabun sebesar 8,16, kadar asam lemak bebas 0,034, serta bahan yang tidak larut dalam etanol sebesar 0,28. Seluruh hasil uji berada dalam batas syarat mutu SNI, sehingga sabun cuci tangan lidah buaya yang dihasilkan memenuhi standar kualitas, aman digunakan, serta berpotensi menjadi alternatif sabun cair alami yang ramah lingkungan.
THE IMPLEMENTATION OF SEARCH ENGINE OPTIMIZATION TO IMPROVE CONSUMER BUYING INTEREST CASE IN MICRO, SMALL, AND MEDIUM ENTERPRISES Suranto, Suranto; Faradillah Aisha Maharani; Mila Faila Sufa; Etika Muslimah; Afiqoh Akmalia Fahmi; Farid Adi Prasetya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study explores the impact of Search Engine Optimization (SEO) implementation, spanning TikTok, Facebook, Instagram, and website utilization, on consumer buying interest within the context of Haji Edi's hotplate chicken noodle micro, small, and medium enterprises (MSMEs) in Surakarta, Indonesia. Rooted in contemporary marketing strategies, it underscores the significance of segmentation, targeting, and positioning (STP) to nurture customer loyalty and fuel business growth. The findings reveal that SEO, with a specific emphasis on Instagram, exerts a substantial influence on consumer buying interest, resulting in heightened sales. Notably, product quality, particularly the delectable taste of chicken noodles and meatballs, emerges as a pivotal driver of consumer buying interest, further amplifying the efficacy of the marketing strategy. This research adds a valuable perspective to the literature by showcasing the untapped potential of SEO, especially on social media platforms, in propelling consumer buying interest traditional MSMEs in the Indonesian market.
Co-Authors Aditya Fiqih Nugraha Etika Muslimah Faradillah Aisha Maharani Farid Adi Prasetya Mila Faila Sufa Nove Fitrianto Saskia Nabila Zahra Suranto Suranto