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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Economics, Business and Innovation Research Lumbung Ngabdi: Jurnal Pengabdian Masyarakat
Sujoko
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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The Effect of Digital Marketing, Customer Experience And Brand Equity On Customer Loyalty of Archipelago Hotels In The Special Region of Yogyakarta (DIY) Sujoko; Dyon Tanamal; Agung Hartadi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2374

Abstract

This study aims to analyze the influence of digital marketing, customer experience, and brand equity on customer loyalty at Hotel Archipelago in the Special Region of Yogyakarta (DIY). The research employed a purposive sampling technique, involving 130 respondents. Primary data was collected through an online questionnaire (Google Form), which was tested for validity and reliability. Data analysis included descriptive statistics, instrument testing (validity and reliability), classical assumption tests (normality, linearity, heteroscedasticity, and multicollinearity), and hypothesis testing (t-test and F-test). The coefficient of determination (R²) was used to measure the extent to which the independent variables influenced the dependent variable. Multiple linear regression analysis was conducted using IBM SPSS version 25. The results indicate that digital marketing, customer experience, and brand equity have a significant positive effect on customer loyalty. Simultaneously, these three variables also collectively exhibit a significant influence on customer loyalty at Hotel Archipelago DIY.
Peningkatan Pengelolaan Administrasi Bimbingan Belajar SMARTGAMA Yogyakarta Melalui Pengembangan Aplikasi Online Agus Sujarwadi; Suci Wulandari; Dibyo Susilo; Surya Darmawan; Sujoko
Lumbung Ngabdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): April
Publisher : Pusat Kajian dan Pengembangan Publikasi Ilmiah Institut Agama Islam Hamzanwadi Nahdlatul Wathan Lombok Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51806/rv68mx75

Abstract

Pengelolaan data administrasi di lembaga bimbingan belajar Smartgama masih dilakukan secara manual dengan menggunakan buku besar, sehingga menghambat penyampaian informasi dan memperlambat proses administrasi. Keterbatasan jumlah staf juga menyebabkan terjadinya kerusakan dan kehilangan data. Sebagai salah satu bentuk pengabdian kepada masyarakat, penulis mengusulkan untuk mengembangkan sistem pengelolaan data administrasi berbasis web. Setelah sistem ini diimplementasikan, terdapat empat jenis pengguna yang dapat mengaksesnya, yaitu admin, tutor, siswa, dan pimpinan pusat. Sistem ini memudahkan pengelolaan pembayaran bimbingan belajar dengan menghitung saldo sisa pembayaran siswa secara otomatis dan akurat. Selain itu, sistem ini dapat menghasilkan laporan yang dapat dicetak oleh admin, meliputi laporan pembayaran, daftar alumni, dan laporan kehadiran siswa. Dengan adanya sistem ini, diharapkan pengelolaan data administrasi di Smartgama menjadi lebih efisien, tepat waktu, dan tidak mudah terjadi kesalahan manual, sehingga mendukung kelancaran operasional lembaga dan meningkatkan pelayanan kepada siswa.
System Dynamic Models As A Basis Strategy Development of Tin Ore Production Optimization Case Study: Indonesia Tin Mining Company Sujoko; Tjakraatmadja, Jann Hidajat
Jurnal Aplikasi Manajemen Vol. 11 No. 4 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study is a case study on a tin mining company in Indonesia. The core business of this company is Tin Business. Amount of tin ore production is key success factor for this business. Tin ore production system is a fairly complex system, always changing along with the changing times and the environment change either internal or external environment. This system characterized by dynamically. Thus tin ore production system is dynamic system. Referring to that in this study used system dynamic model as a tool to evaluate and develop strategy to improve optimization of tin ore production. Tin ore production systems consist of two types, there are legal mining and illegal mining. Tin ore production systems are affected by some reinforcing systems and some balancing systems. Legal mining production System characterized by limits to growth, while the illegal mining production system characterized by tragedy of common. The main factors affecting the company performance are the tin price and tin resources. Both of these factors are difficult to control by the company. Thus, strategy development for optimizing tin ore production can be performed on other variables that can be controlled by the company. Company performance in the future depend on level of company ability in optimize production. In this study will be built a model using system dynamic method. The target is to finding important factors in the tin ore production system and how relation between the factors, then it's can be find of strategy formulation to production optimization. With this effort are to sustainability and growth of the company can be assured.
Co-Authors Agung Hartadi Agus Sujarwadi Dibyo Susilo Dyon Tanamal Jann Hidajat Tjakraatmadja Suci Wulandari Surya Darmawan