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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) International Journal of Economics, Business and Innovation Research Lumbung Ngabdi: Jurnal Pengabdian Masyarakat
Sujoko
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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The Effect of Digital Marketing, Customer Experience And Brand Equity On Customer Loyalty of Archipelago Hotels In The Special Region of Yogyakarta (DIY) Sujoko; Dyon Tanamal; Agung Hartadi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2374

Abstract

This study aims to analyze the influence of digital marketing, customer experience, and brand equity on customer loyalty at Hotel Archipelago in the Special Region of Yogyakarta (DIY). The research employed a purposive sampling technique, involving 130 respondents. Primary data was collected through an online questionnaire (Google Form), which was tested for validity and reliability. Data analysis included descriptive statistics, instrument testing (validity and reliability), classical assumption tests (normality, linearity, heteroscedasticity, and multicollinearity), and hypothesis testing (t-test and F-test). The coefficient of determination (R²) was used to measure the extent to which the independent variables influenced the dependent variable. Multiple linear regression analysis was conducted using IBM SPSS version 25. The results indicate that digital marketing, customer experience, and brand equity have a significant positive effect on customer loyalty. Simultaneously, these three variables also collectively exhibit a significant influence on customer loyalty at Hotel Archipelago DIY.
Peningkatan Pengelolaan Administrasi Bimbingan Belajar SMARTGAMA Yogyakarta Melalui Pengembangan Aplikasi Online Agus Sujarwadi; Suci Wulandari; Dibyo Susilo; Surya Darmawan; Sujoko
Lumbung Ngabdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): April
Publisher : Pusat Kajian dan Pengembangan Publikasi Ilmiah Institut Agama Islam Hamzanwadi Nahdlatul Wathan Lombok Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51806/rv68mx75

Abstract

Pengelolaan data administrasi di lembaga bimbingan belajar Smartgama masih dilakukan secara manual dengan menggunakan buku besar, sehingga menghambat penyampaian informasi dan memperlambat proses administrasi. Keterbatasan jumlah staf juga menyebabkan terjadinya kerusakan dan kehilangan data. Sebagai salah satu bentuk pengabdian kepada masyarakat, penulis mengusulkan untuk mengembangkan sistem pengelolaan data administrasi berbasis web. Setelah sistem ini diimplementasikan, terdapat empat jenis pengguna yang dapat mengaksesnya, yaitu admin, tutor, siswa, dan pimpinan pusat. Sistem ini memudahkan pengelolaan pembayaran bimbingan belajar dengan menghitung saldo sisa pembayaran siswa secara otomatis dan akurat. Selain itu, sistem ini dapat menghasilkan laporan yang dapat dicetak oleh admin, meliputi laporan pembayaran, daftar alumni, dan laporan kehadiran siswa. Dengan adanya sistem ini, diharapkan pengelolaan data administrasi di Smartgama menjadi lebih efisien, tepat waktu, dan tidak mudah terjadi kesalahan manual, sehingga mendukung kelancaran operasional lembaga dan meningkatkan pelayanan kepada siswa.
Systematic Review of Leadership Types Impacting Decision Support System Effectiveness Across Life Cycle Phases Pratiwi, Dillyana Handaru Kusuma; Sujoko
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2604

Abstract

This study explores the influence of transformational, transactional, adaptive, and digital leadership on Decision Support System (DSS) effectiveness across its life cycle phases. Using a Systematic Literature Review (SLR) based on PRISMA guidelines, 25 articles from Scopus, Web of Science, and EBSCO databases were analyzed to examine leadership impact during DSS adoption, implementation, assimilation, and extension. The findings indicate that transformational leadership fosters innovation and acceptance in adoption, transactional leadership ensures compliance and stability in implementation, adaptive leadership enables flexibility in assimilation, and digital leadership drives continuous innovation in extension, enhancing overall DSS effectiveness. This study fills a critical gap in the literature by integrating traditional and emerging leadership perspectives to explain how leadership styles must evolve dynamically throughout the DSS life cycle. By integrating adaptive and digital leadership into traditional leadership frameworks, this study contributes to leadership and technology adoption research. Practically, the study guides organizational leaders, particularly in developing countries such as Indonesia, to align their leadership approaches with each DSS phase, enabling more effective digital transformation and sustained system utilization. It proposes a conceptual framework illustrating leadership's dynamic role in DSS phases and highlights the need for future empirical validation across various organizational contexts.
Co-Authors Agung Hartadi Agus Sujarwadi Dibyo Susilo Dyon Tanamal Pratiwi, Dillyana Handaru Kusuma Suci Wulandari Surya Darmawan