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All Journal Mizania : Jurnal Ekonomi dan Akuntansi
M. Yadasang, Rosfiyanti
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH SOSIAL DAN PERSEPSI KEMUDAHAN TERHADAP MINAT MENGGUNAKAN E-COMMERCE Yeti; Yusni; M. Yadasang, Rosfiyanti
MIZANIA: Jurnal Ekonomi Dan Akuntansi Vol. 5 No. 2 (2025): Mizania: Jurnal Ekonomi dan Akuntansi
Publisher : Economics and Business Faculty UNUSIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/mizania.v5i2.1820

Abstract

This study aims to determine the influence of social influence and perceived ease of use on the interest in using e-commerce. The data collection methods used in this study were observation, documentation, and questionnaires. The data analysis methods used were validity testing, reliability testing, classical assumption testing, and multiple linear regression testing, as well as partial t-tests and simultaneous tests (F-tests). The results of the study indicate that partially, the variables of social influence and perceived ease of use have a positive and significant influence on the interest in using e-commerce. This social influence variable has a dominant influence on the interest in using e-commerce among students of the Management Study Program at Muhammadiyah University of Luwuk. This explains that students of the Management Study Program at Muhammadiyah University of Luwuk are more influenced by social influence in using e-commerce.
Co-Authors Yeti Yusni