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All Journal Sahid Banking Journal Innovative: Journal Of Social Science Research
Astuti, Riani
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PERSEPSI MASYARAKAT KECAMATAN CIBUNGBULANG, KABUPATEN BOGOR, MENGENAI MERGER TIGA BANK SYARIAH MENJADI BANK SYARIAH INDONESIA Astuti, Riani; Thantawi, Tubagus Rifqy; Mursyidah, Azizah
SAHID BANKING JOURNAL Vol 4 No 1 (2024): OKTOBER 2024
Publisher : Jurnal Penelitian Perbankan Syariah: Program Studi Perbankan Syariah.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbankingjournal.v4i1.195

Abstract

A Bank is a financial intermediary or can be called a financial intermediary, meaning that a bank institution is an institution whose activities are related tp money matters. To avoid operating a bank with an Islamic interest system, introducing the principles of Islamic muamalah, Islamic banks were born as an alternative solution to the problem of conflict between bank interest and usury. The problem in this thesis is the perception of Islamic bank products is the level of knowledge and understanding of customers about Islamic bank products and services. Bank products are oflen chosen by customers based on aspects of information regarding the benefis to be obtained from these bank products, but the lack of understanding, information and inadequate promoyion of bank products causes deviations in bank business activities that can harm customers and allow potential customers not to interested in choosing products owned by the bank. In the discussion of this thesis, the researcher uses a qualitative research type. The sample in this study were 25 respondents. Data were taken by interview. Then the researcher processes the data by doaing data reduction, presenting the data, and drawing conclusions or verification. Based on the research that researchers have done, it is found that public perception is quite good and many people have also used Islamic bank. Of the 25 people interviewed, 16 people of 64% have become customers of the merged sharia bank, while the remaining 9 people or 36% have not become customers of the merged sharia bank. However, people still find it difficult to get ATM facilities, because there are still uneven placement of ATM machines in Cibungbulang District, so that to use ATM facilities, people have to look outside Cibungbulang District, while M-Banking facilities are still constrained by signals and frequent disturbances
Pengaruh Komunikasi Persuasif Akun TikTok @tasyafarasya Terhadap Minat Beli Produk Somethinc di Kalangan Mahasiswa Astuti, Riani; Astria, Kadek Kiki
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11564

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh komunikasi persuasif yang dilakukan melalui akun TikTok @tasyafarasya terhadap minat beli produk kecantikan Somethinc di kalangan mahasiswa, dengan fokus pada lingkup ilmu komunikasi. Penelitian ini didasarkan pada peran media sosial yang semakin dominan, khususnya TikTok dalam membentuk preferensi konsumen terutama di bidang kecantikan. Tujuan penelitian ini adalah untuk mengukur sejauh mana akun TikTok @tasyafarasya memengaruhi minat beli mahasiswa terhadap produk kecantikan Somethinc melalui komunikasi persuasif. Metode yang digunakan adalah metode survei dengan populasi 2.246 mahasiswa Ilmu Komunikasi Univeristas Amikom Yogyakarta angkatan 2020-2023. Dengan teknik purposive sampling, sampel yang didapat pada penelitian ini berjumlah 100 responden. Hasil penelitian menunjukan bahwa variabel Komunikasi persuasif (X) akun TikTok @tasyafarasya memberikan pengaruh yang cukup kuat terhadap variabel Minat Beli (Y) produk kecantikan Somethinc di kalangan mahasiswa sebesar 32,4%.
Co-Authors Astria, Kadek Kiki Mursyidah, Azizah Thantawi, Tubagus Rifqy