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All Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Wulandjani , Harimurti
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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GREEN MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND E-COMMERCE ADOPTION: THEIR INFLUENCE ON BRAND TRUST AND CUSTOMER LOYALTY IN INDONESIAN RETAIL BUSINESSES Wulandjani , Harimurti; Siregar , Azijah Tussolihah; Faizah , Erna Nur; Hakim, Adi Lukman; Annas, Nafiz
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.475

Abstract

This study investigates the influence of green marketing, corporate social responsibility (CSR), and e-commerce adoption on brand trust and customer loyalty in Indonesian retail businesses. Using a quantitative approach, data were collected from 150 respondents through a five-point Likert scale questionnaire. Structural Equation Modeling – Partial Least Squares (SEM-PLS 3) was employed to analyze the relationships among the variables. The results show that green marketing, CSR, and e-commerce adoption significantly and positively affect brand trust, which in turn positively influences customer loyalty. Additionally, brand trust partially mediates the relationship between these independent variables and customer loyalty, highlighting its crucial role in fostering long-term consumer relationships. These findings provide practical insights for retail businesses in Indonesia to enhance sustainability initiatives, socially responsible practices, and digital adoption to strengthen consumer trust and loyalty.
Edukasi dan Literasi Anti-Korupsi Perspektif Ekonomi bagi Komunitas SSQ Holistik Internasional melalui Webinar Pengabdian kepada Masyarakat: Pengabdian Sudarmanto, Eko; Wulandjani , Harimurti; Febrina , Ilza; Aulia , Triana Zuhrotun; Fitriani , Heny; Soepriadi , Dewi Nidia; Wardhana , M. Adhitya; Wangsih , Ingkak Chintya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5813

Abstract

Corruption is a multidimensional problem that has significant impacts on economic performance, social welfare, and sustainable development. Efforts to prevent corruption require not only law enforcement but also the strengthening of public awareness and literacy through systematic educational approaches. This community service program aims to enhance anti-corruption understanding and literacy based on an economic perspective among members of the SSQ Holistik Internasional community through a webinar-based initiative. The program was implemented using an online participatory education approach, which included material presentations, interactive discussions, and evaluations of participants’ understanding. The educational content emphasized the relationship between corrupt practices and their impacts on economic efficiency, welfare distribution, and sustainable development. The results indicate an improvement in participants’ understanding of the fundamental concepts of corruption, the economic costs it generates, and the importance of individual and community roles in corruption prevention efforts. Overall, the webinar program proved to be an effective model of community engagement in strengthening anti-corruption literacy from an economic perspective, particularly within non-academic communities.
Co-Authors Aulia , Triana Zuhrotun Faizah , Erna Nur Febrina , Ilza Fitriani , Heny Hakim, Adi Lukman Nafiz Annas Siregar , Azijah Tussolihah Soepriadi , Dewi Nidia Sudarmanto, Eko Wangsih , Ingkak Chintya Wardhana , M. Adhitya