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Transformasi Digital dan Keterbatasan Lembaga dalam Penyiaran Islam: Studi pada Kanal YouTube Masjid Istiqlal TV Fahrizal, Al; Iqbal, Muhamad; Khoiriyyah, Khofawati; Saepul, Saepul
FASTABIQ: JURNAL STUDI ISLAM Vol 6, No 2 (2025): Fastabiq: Jurnal Studi Islam
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47281/fas.v6i2.252

Abstract

Masjid Istiqlal TV (MITV), the official YouTube channel of the Istiqlal Mosque, aims to promote Islamic teachings through digital media. However, its content remains conventional and monotonous, failing to engage modern audiences. This study investigates the limited reach of MITV’s content and explores strategies to optimize its digital communication. Employing a qualitative approach with a critical paradigm, data were collected through content observation, YouTube Analytics analysis, and in-depth interviews with the Director of Istiqlal’s Media Development Institute. The findings reveal that 63% of MITV videos document routine religious activities with static production styles and minimal adaptation to audience preferences. Creative limitations are shaped by bureaucratic structures, institutional norms, and a lack of professional digital expertise. Academically, this study contributes to the discourse on digital religion and media logic by highlighting the structural tension between institutional authority and participatory digital culture within state religious institutions. Practically, it recommends transforming content formats, enhancing audience research, and fostering creative collaborations within institutional boundaries to make MITV more dynamic, engaging, and competitive in the contemporary digital da’wah landscape.Keywords: Istiqlal Mosque TV, digital da’wah, media logic, audience, religious institution, content transformation
Salam dalam Al-Qur'an dan Budaya Tutur Wong Palembang: Studi Media terhadap Varian Redaksi dan Implementasi Ajaran Qur'ani Khoiriyyah, Khofawati; Pathur Rahman; Rahmat Hidayat
JOM Vol 5 No 1 (2024): Indonesian Journal of Humanities and Social Sciences, March 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i1.4651

Abstract

This research examines the dynamics of greeting perceptions in the Quran and its implementation in the spoken culture of Wong Palembang. The study aims, firstly, to describe the variations in greeting formulations in the spoken culture of Wong Plembang; secondly, to analyze the implementation of Quranic injunctions regarding greetings in the spoken culture of Wong Palembang. Employing a qualitative approach with media study methods, data were collected through discourse analysis of conversation texts and audiovisual documentation related to greeting culture in Palembang. Research instruments included discourse analysis guidelines and observation sheets. Data analysis utilized techniques of meaning and context interpretation. Findings reveal differences in greeting formulations. Palembang society exhibits distinct greeting pronunciations, such as abbreviating phrases like salamlekom, shifting salutation phrases like samlekom, and lekom, and incorporating Palembang's unique phrase assalamualaekom. Greetings in Palembang spoken culture are expressed rapidly. This study contributes significantly to understanding the dynamics of greetings perception in the Quran and its local cultural implementation. It also highlights the uniqueness of Palembang's spoken culture in greeting expressions and explores the meaning and implications of humor in Palembang's cultural context.