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All Journal IIJSE RESLAJ: Religion Education Social Laa Roiba Journal As-Syirkah: Islamic Economic & Financial Journal
Mitayani, Intan
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Impact of Double Date Events, Flash Sales, and Free Shipping on Impulsive Buying Behavior: A Study of Shopee Using University Students in Surabaya Mitayani, Intan; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7446

Abstract

This study aims to analyze the influence of twin date events, flash sales, and free shipping promotions on impulsive buying behavior among university students who use the Shopee application in Surabaya. The rise of promotional activities in e- commerce, particularly during twin date events, has contributed to a growing trend of unplanned or impulsive purchases, especially among young consumers. This research employs a quantitative associative approach. The sampling technique used is purposive sampling, involving 100 student respondents who have shopping experience on Shopee. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS software. The results show that twin date events, flash sales, and free shipping promotions simultaneously have a significant effect on impulsive buying behavior. Partially, each independent variable also significantly influences impulsive purchases. These findings indicate that Shopee's marketing strategies—based on time-limited promotions and cost incentives—are effective in stimulating impulsive buying among students. This research contributes both theoretically and practically to the understanding of consumer behavior in the digital era.
Peran Fasilitator Pendamping di Remote Site (Pedesaan) Jawa dalam Mengembangkan Usaha Nasabah di BTPN Syariah Kec. Sawahan Surabaya Mitayani, Intan; Nirawati, Lia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1282

Abstract

The Bestee Program is one of the realizations of BTPN Syariah which invites dedicated students to provide assistance which is expected to improve the entrepreneurial abilities, knowledge, soft skills and hard skills of productive underprivileged customers or mothers. Through facilitators accompanied by the Bestee Application which is used as a place to train and develop human resource capabilities to be more digitally literate in running a business so that it can survive sustainably. Introducing the precisely Daya application which can help customers in running their business. The research method used is a qualitative approach using descriptive methods. The results of this research prove that with assistance provided by facilitators, students can maintain and even increase the businesses of productive underprivileged customers of BTPN Syariah in this era of digitalization
Peran Pembiayaan Tepat Guna dan Pendampingan oleh Fasilitator bagi Usaha Nasabah Prasejahtera Produktif BTPN Syariah Wilayah Pacitan Mitayani, Intan; Samsudin, Acep
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/ay65w227

Abstract

One of the BTPN Syariah programs involves inviting students to act as accompanying facilitators to empower customers who receive appropriate financing from BTPN Syariah. The Appropriate Financing Program is a program that provides financing to a group of productive underprivileged women in an area who want to open a business or are currently running a business to improve the economic welfare of their families with the Wakalah Wal Murabahah agreement. The Bestee program was realized to improve the entrepreneurial abilities, knowledge, soft skills and hard skills of customers or productive underprivileged mothers so that the financing provided can be as useful as it should be. Apart from facilitators, mentoring must be accompanied by the use of the Bestee Application for independent learning. The research method used is a qualitative approach using descriptive methods.  The results of this research prove that appropriate financing plays an important role in customers' businesses and the assistance provided by accompanying facilitators is proven to be able to empower customers to manage their businesses so that they increase further accompanied by the existence of appropriate financing by BTPN Syariah.
Co-Authors Acep Samsudin Budi Prabowo Lia Nirawati, Lia