Vany Kamu
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LINGUAL FORM OF GARDEN NAMES AT RANOYAPO: Bentuk Lingual Nama-Nama Kebun di Ranoyapo Vivi Nansy Tumuju; Vany Kamu; Donald R. Lotulung; James Edward Lalira
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 1 (2024): Santhet : Jurnal Sejarah, Pendidikan, dan Humaniora
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i1.3094

Abstract

This research aims to find out the lingual forms and cultural meanings that appear in place naming and is studied based on the formation process, use, characteristics, and also the history of the Tontemboan language form, the local language spoken in Ranoyapo sub-district which is used as the research location. Place naming refers to the study of anthropological linguistics, which studies language and history. This research is qualitative and uses a descriptive approach. In the field of linguistics, this method is used by researchers to find out about many things related to society through language and its terminology. In collecting the data, the researcher used the method of simak and cakap from Mahsun (2007), with the aim of collecting data in the form of lingual forms and the phenomenon of naming places that appear in an utterance. Meanwhile, the commensurate and distributional methods were used to analyse the lingual form data to its smallest level. Based on the results of the research, root words dominate place naming besides being caused by affixation, reduplication, and composition. For example: Danda' [dandaɂ] 'name of the creek', Sukuyon [sukuyon] 'name of the creek', Kayong [kayoŋ] 'name of the creek', Sasano [sasano] 'name of the creek', Gawayas [gawayas] 'guava tree', Pahlawan [hero] 'hero', pa'boseng [paɂboseŋ] 'name of the creek', Ma'tenem [maɂtenəm] 'drying'. Land names with the lingual forms above are location identities in which there are aspects of domination such as water, plants, people, land, objects, stones, and animals.
Advertisement Representation in North Sulawesi : Representasi Iklan di Sulawesi Utara Vany Kamu; Nova Olvie Mandolang; Christo Rilco Pua; Garryn Christian Ranuntu
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4082

Abstract

Advertising is a form of communication media that has a persuasive nature, where the aim is to convince viewers to trust and use the product or service being promoted. The form of advertising can be in the form of images, photos, and words, even a combination of both, or leaflets, banners, digital advertisements, or individuals. Research on advertising is an important step to introduce the context, significance, and purpose of the research. Advertising, as an integral element in the world of marketing and communication, has a very vital role in influencing consumer perceptions, attitudes, and behavior. In the digital era and globalization, advertising is not only a means of promoting products or services, but also reflects trends, cultural values, ​​and social dynamics. This research will use a descriptive research approach to answer research questions. The choice of descriptive research with a quantitative approach is considered appropriate to the objectives of this research. Apart from playing a role in forming meaning, representation also plays a role in forming identity. Identity is a product of production that is constantly in the process of change, indicating that identity is "always formed within, not outside, representation." The analysis applied in this research is based on Hall's theory of representation. Representation combines existing signs to form meaning, and because everyone has different empirical experiences, the nature of representation becomes unstable and is never limited to just one interpretation.