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All Journal Voices of English Language Education Society Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Vivi Nansy Tumuju
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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THE LINGUISTIC CREATIVITY AND ITS IMPACT ON LOCAL ECONOMIC POTENTIAL AND GLOBAL INCOME Vivi Nansy Tumuju; Mercy Mantau; Tien Siamando
SOSIOEDUKASI Vol 14 No 1 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i1.5661

Abstract

This study examines the linguistic creativity in the naming practices of restaurants in Manado, Indonesia, focusing on the influence of local culture, language, and global trends. The research analyzes a sample of 230 restaurant names to explore the types of languages used, including Indonesian, local dialects, foreign languages, and hybrid combinations. The findings show that Indonesian names dominate the market, making up 51.3% of the total sample, followed by foreign language names at 16.1%, and local dialect names at 12.2%. Hybrid names combining local and foreign elements account for 32.2% of the total, reflecting a blending of local and global influences in Manado's culinary scene. The study also explores the use of linguistic strategies such as wordplay, alliteration, and metaphors, highlighting their role in shaping brand identities and consumer perceptions. These creative strategies not only enhance brand recall but also serve as powerful tools for differentiation in a competitive market. The research emphasizes the significance of cultural and regional factors in shaping naming trends, with local dialects and cultural references playing a central role in creating authentic and relatable brands. It also compares the naming practices in Manado with those in other regions, suggesting that while global influences are present, the local culture remains a key element in restaurant branding. The paper concludes with practical implications for restaurant owners and marketers, providing insights into effective naming strategies to attract and engage customers. The study further identifies limitations, such as its sample size and geographic scope, and suggests areas for future research, including expanding the study to other cities or focusing on specific restaurant types.
A Morphological Proces and Aspect of Naming Place at South Amurang Vivi Nansy Tumuju; Vany Kamu; Tien Siamando
SOSIOEDUKASI Vol 14 No 3 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i3.6105

Abstract

Toponyms are not merely geographical labels but also linguistic repositories of cultural memory, historical experience, and environmental perception. In regions with rich ethno-linguistic diversity, such as South Minahasa, Indonesia, place-names reflect the intricate relationship between language, identity, and local knowledge. This study investigates the morphological structure and dominant naming themes of ten toponyms in South Amurang District, South Minahasa Regency, where the Tontemboan language is increasingly endangered. It addresses a critical gap in toponymic research by prioritizing linguistic morphology over narrative or historical speculation, offering a scientifically grounded interpretation of place-names. Employing a qualitative descriptive case study design, data were collected through field observations, in-depth interviews with 20 key informants, and the Simak Libat Cakap (SLC) technique. The analysis followed the intralingual matching method involving morphemic decomposition, lexical clarification, and contextual interpretation. The theoretical framework integrates Djajasudarma’s (1993) morphological theory and Duranti’s (1997) anthropological linguistics to balance structural and cultural analyses. The findings revealed that eight of the ten toponyms underwent morphological processes affixation, compounding, acronym formation, and complex affixation demonstrating a systematic naming system rooted in Tontemboan grammar. Water emerged as the dominant naming theme, appearing in four toponyms and reflecting its ecological and cultural centrality. Other themes included geographical features, community habits, historical events, and gratitude. Morphological analysis has successfully resolved long-standing community debates on names such as Pinalin and Malenos, confirming that linguistic decomposition yields more accurate meanings than oral narratives. This study concludes that morphological analysis is essential for valid toponymic interpretation, especially in regions with complex local languages. It offers a replicable model for integrating linguistic structure with the cultural context, contributing to language documentation, cultural preservation, and informed public policy.
Evaluating the Impact of AI Tools on Grammar Mastery: A Comparative Study of Learning Outcomes Lalira, James Edward; Yopie A. T. Pangemanan; Jane E. Scipio; Sjerly Lumi; Theo Ch. Merentek; Vivi Nansy Tumuju
VELES Voices of English Language Education Society Vol 8 No 3 (2024): December 2024
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/veles.v8i3.27856

Abstract

Artificial Intelligence (AI) tools are increasingly integrated into education, offering innovative solutions to enhance learning, particularly in language acquisition. In grammar instruction, tools like Grammarly and ChatGPT provide real-time feedback, error correction, and personalized learning experiences. This study investigates the impact of these AI-assisted learning tools on grammar proficiency among students from diverse academic programs in two higher education institutions in Indonesia. A quasi-experimental design was employed, comparing pre-test and post-test grammar scores to evaluate the effectiveness of these tools. A total of 150 students participated, representing programs such as Nursing, Pharmacy, Health Administration, Economics Education, and English Education. The findings revealed significant improvements in grammar scores, particularly among students in non-language-focused programs, with an average increase of 15%. Students in the English Education program showed smaller gains (5%), attributed to their higher baseline proficiency. While the results demonstrate the potential of AI tools in enhancing grammar accuracy, concerns were raised about over-reliance on technology and the need for transparent integration in educational contexts. The absence of qualitative insights and long-term retention data are acknowledged as limitations. This study highlights the importance of using AI as a supplementary resource to support meaningful grammar learning, especially for students with limited exposure to formal language instruction.
LINGUAL FORM OF GARDEN NAMES AT RANOYAPO: Bentuk Lingual Nama-Nama Kebun di Ranoyapo Vivi Nansy Tumuju; Vany Kamu; Donald R. Lotulung; James Edward Lalira
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 1 (2024): Santhet : Jurnal Sejarah, Pendidikan, dan Humaniora
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i1.3094

Abstract

This research aims to find out the lingual forms and cultural meanings that appear in place naming and is studied based on the formation process, use, characteristics, and also the history of the Tontemboan language form, the local language spoken in Ranoyapo sub-district which is used as the research location. Place naming refers to the study of anthropological linguistics, which studies language and history. This research is qualitative and uses a descriptive approach. In the field of linguistics, this method is used by researchers to find out about many things related to society through language and its terminology. In collecting the data, the researcher used the method of simak and cakap from Mahsun (2007), with the aim of collecting data in the form of lingual forms and the phenomenon of naming places that appear in an utterance. Meanwhile, the commensurate and distributional methods were used to analyse the lingual form data to its smallest level. Based on the results of the research, root words dominate place naming besides being caused by affixation, reduplication, and composition. For example: Danda' [dandaɂ] 'name of the creek', Sukuyon [sukuyon] 'name of the creek', Kayong [kayoŋ] 'name of the creek', Sasano [sasano] 'name of the creek', Gawayas [gawayas] 'guava tree', Pahlawan [hero] 'hero', pa'boseng [paɂboseŋ] 'name of the creek', Ma'tenem [maɂtenəm] 'drying'. Land names with the lingual forms above are location identities in which there are aspects of domination such as water, plants, people, land, objects, stones, and animals.
Co-Authors Donald R. Lotulung James Lalira, James Jane Elvira Scipio Mercy Mantau Sjerly Lumi Theo Chanra Merentek Tien Siamando Vany Kamu Yopie Alex Tomi Pangemanan