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All Journal Waisya : Jurnal Ekonomi Hindu Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Widowati Hermajiwandini, Chandra Murti Dewi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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VIRALITAS KONTEN MEDIA SOSIAL MELALUI PENERAPAN NILAI ERGO-IKONIK DAN DAMPAKNYA TERHADAP PERTUMBUHAN FINANSIAL Sukendri, Nengah; Andriyansah, Andriyansah; Widowati Hermajiwandini, Chandra Murti Dewi; Lestari, Dwi Ayu; Karmanto, Gina Destrianti
Waisya : Jurnal Ekonomi Hindu Vol 4 No 2 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i2.3162

Abstract

Penelitian ini mengkaji viralitas konten pada media sosial dan pengaruhnya terhadap perkembangan ekonomi sektor pariwisata di Nusa Tenggara Barat (NTB). Tujuan penelitian adalah untuk memahami peran nilai ergo-ikonik—kombinasi estetika, simbolik, dan fungsional—dalam mendorong viralitas konten serta dampaknya terhadap peningkatan kunjungan dan pendapatan di sektor pariwisata. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui observasi, wawancara mendalam, dan analisis konten viral yang berhubungan dengan pariwisata NTB. Temuan riset menunjukkan bahwa nilai ergo-ikonik konten viral menjadi faktor utama yang menarik perhatian publik serta memperkuat persepsi positif terhadap destinasi wisata. Hal ini berdampak signifikan terhadap peningkatan kunjungan wisatawan dan pertumbuhan ekonomi lokal. Kontribusi tulisan ini adalah memberikan pemahaman baru tentang bagaimana pengelolaan nilai estetika dan simbolik dalam konten digital dapat menjadi strategi efektif pemasaran pariwisata di era media sosial. Penelitian ini menegaskan pentingnya mengoptimalkan konten viral dengan nilai ergo-ikonik sebagai kunci untuk memperluas daya tarik wisata dan mendorong pertumbuhan ekonomi berkelanjutan di NTB.
Branding & Product Knowledge Parfum Ramah Wudhu Serta Halal Sebagai Upaya Peningkatan Kewirausahaan Mahasiswa dan Produksi UKM ULFAH, INDAR FAUZIAH; Widowati Hermajiwandini, Chandra Murti Dewi; Priyati, Rini Yayuk; Pradana, Hasta Dwi; Mardoni, Yosi; Nisa Purnamasari; Rina Amelia
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v1i3.13489

Abstract

The main problem faced by Small and Medium Enterprises (SMEs) in the cosmetics and perfume sector is the lack of a deep understanding of product knowledge aspects and halal product standards, especially in the context of the majority Indonesian Muslim market. This community service activity (PKM) aims to increase the entrepreneurial capacity of students and partner SMEs through intensive training on branding, product knowledge, and halal certification processes for ablution-friendly perfume products. The method of implementing activities includes three stages: (1) Socialization and education about the importance of halal certification and the concept of ablution-friendly perfume; (2) Technical training on the preparation of brand identity and digital marketing strategies; and (3) Direct assistance in improving the quality of SME Partner products. The results achieved were a significant increase in the understanding of participants (students and SMEs) by 35% regarding halal and branding aspects. In addition, SME Mitra has successfully identified and reformulated the Unique Selling Proposition of their products, namely perfumes that meet the criteria of 'ablution-friendly'. This activity succeeded in creating synergy between academics and business actors in producing competitive products in the halal market.
Co-Authors Andriyansah . dwi ayu lestari, dwi ayu Nisa Purnamasari Pradana, Hasta Dwi Rina Amelia Rini Yayuk Priyati, Rini Yayuk Sukendri, Nengah Ulfah, Indar Fauziah Yosi Mardoni