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Pengaruh Kualitas Produk, Review dan Rating Terhadap Minat Belanja Online Di Shopee: A. Pendahuluan B. Metodologi C. Hasil dan Pemabahasan D. Kesimpulan E.Referensi Chairunnisa, Indah; Sabilla, Sania; Syahfitri, Sally; Sari , Sintia; Ardhana, Meia Syahvani; Waruwu, Ahmad Aswan
Arus Jurnal Sosial dan Humaniora Vol 5 No 1: April (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i1.966

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh antara kualitas produk, review, dan rating terhadap minat belanja online di Shopee baik secara parsial maupun simultan. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data menggunakan kuisioner yang disebarkan secara online. Purposive sampling digunakan untuk menentukan sampel, dengan jumlah responden sebanyak 61 pengguna aktif Shopee. Hasil penelitian menunjukkan bahwa X1 kualitas produk dengan t hitung 4,072 > t tabel 2,001 dan nilai sig 0,000 < 0,05, X2 review dengan t hitung 1,389 < t tabel 2,001 dan nilai sig 0,171 > 0,05, dan X3 rating dengan t hitung 2,797 > t tabel 2,001 dan nilai sig 0,007 < 0,05. Secara simultan, nilai F hitung 24,686 > F tabel 2,758 dan nilai sig 0,000 < 0,05, sehingga dapat disimpulkan bahwa kualitas produk, review, dan rating berpengaruh positif dan signifikan secara simultan terhadap minat belanja online di Shopee.
Analysis of Traditional Fishermen's Income and Productivity on the Welfare Level of the Community in Kwala Besar Village: Analisis Pendapatan dan Produktivitas Nelayan Tradisional terhadap Tingkat Kesejahteraan Masyarakat di Desa Kwala Besar Syahfitri, Sally; Rizky, M. Chaerul; Ardhana, Meia Syahvani; Gresya, Dearni; Tias, Nurul Purnaning
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i3.1440

Abstract

Background: Coastal communities, particularly traditional fishermen, face persistent socio-economic challenges that hinder their well-being. Specific Background: In Desa Kwala Besar, Kecamatan Secanggang, Kabupaten Langkat, traditional fishermen depend heavily on income and productivity for their livelihoods. Knowledge Gap: However, empirical evidence on how these two factors simultaneously influence community welfare in this specific context remains limited. Aim: This study aims to analyze the effect of income and productivity on the welfare of traditional fishing communities. Results: Using a quantitative associative approach with 44 purposively selected respondents, the research instruments were validated (r > 0.2973; p < 0.05) and deemed reliable (Cronbach’s Alpha: Income 0.859; Productivity 0.914; Welfare 0.896). Normality was confirmed (Kolmogorov-Smirnov sig. 0.200 > 0.05), and multicollinearity was absent (Tolerance 0.653; VIF 1.531). Regression analysis indicated that both income and productivity significantly and positively affect community welfare. Novelty: This study contributes original data on traditional fishermen in Langkat, integrating multiple socioeconomic indicators within a robust statistical framework. Implications: The findings highlight income and productivity enhancement as strategic levers for sustainable welfare improvement in coastal fishing communities.  Highlights:  Demonstrates the simultaneous impact of income and productivity on welfare. Uses validated and reliable instruments in a coastal village context. Offers evidence-based strategy for sustainable welfare improvement. Keywords: Fishermen Income, Labor Productivity, Community Welfare, Coastal Economy