Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Zahwa, Putri
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Purchasing Decisions and Customer Satisfaction on Sports Equipment Brand MOKS Fitryana, Destika; Zahwa, Putri; Ula, Masrifatul; Zuniarti, Ida; Basudani, Wahid Akbar
EAJ (Economic and Accounting Journal) Vol. 8 No. 2 (2025): EAJ (Economics and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v8i2.y2025.p155-171

Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions and customer satisfaction for the Moks brand of sports equipment among taekwondo athletes in the Jabodetabek area. Data was collected through a questionnaire distributed to 105 respondents and analyzed using the Structural Equation Model (SEM) with Smart PLS 3.2.9. The results showed that brand image and promotion had a positive and significant influence on purchasing decisions and customer satisfaction, while product quality did not significantly affect purchasing decisions and customer satisfaction. Promotion also had an indirect effect on customer satisfaction through purchasing decisions. These findings highlight the importance of brand strength and effective promotional strategies in increasing customer satisfaction, especially in the competitive sports equipment market. Companies are advised to continue to strengthen their brand image and optimize promotion programs to enhance purchasing decisions and customer satisfaction.
The Effect Of Commitment And Organizational Culture On The Performance Of Civil Servants In The Department Of Education And Culture Of Banda Aceh City Muhammad, Muhammad; Nurbismi, Nurbismi; Tarmizi, Tarmizi; Zahwa, Putri
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1.500

Abstract

This study aims to analyze the influence of commitment and organizational culture on the Performance of Civil Servants at the Banda Aceh City Education and Culture Office. The research sample was 59 civil servants at the Banda Aceh City Education and Culture Office using census techniques. Data analysis used statistical analysis of correlation and multiple regression models with the help of SPSS 25 Software. The results of the analysis showed that simultaneously there was an influence between commitment and organizational culture on Civil Servant Performance. The results of the F test obtained the F count> F table or (4.269> 2.77) and the significant test that the p value was 0.001 < p set at 0.05 which means significant. The partial test results show that: 1. Commitment has an effect on Civil Servant Performance with T count 3.896> T table 1.672 and p value 0.004 < from p 0.05 means significant. 2. Organizational culture influences the performance of civil servants with Tcount 2.253> Ttable 1.672 and p value 0.008 <from p 0.05 means significant. Based on the results of this study, it is recommended for leaders to maintain and improve the commitment of existing employees, because its partial and simultaneous influence on performance is significant, meaning that so far the existing commitment has been good and improves performance.  
Co-Authors Fitryana, Destika Ida Zuniarti, Ida Muhammad Muhammad Nurbismi, Nurbismi Tarmizi Tarmizi Ula, Masrifatul Wahid Akbar Basudani