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All Journal Journal Of Human And Education (JAHE)
Merisa, Fara Elsa
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Re-branding, Digital Marketing, Management Auditing menjadi Kelurahan Wirausaha Berkelanjutan Yonsa, Rahmania Risky Putri; Prameswari, Fareh; Setyowati, Diah Kin Kin; Darmawan, Bagus; Rizkia, Alvin Rizal Hafiz; Ananda, Maulana Wahyu; Nikmah, Alfiyatun; Matulessy, Zaschia Flanivolya; Merisa, Fara Elsa; Rachmania, Arikah
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1569

Abstract

MSMEs (Small, Micro and Medium Enterprises) face challenges in maintaining their existence and increasing the competitiveness of their businesses in attracting consumers, including pastry businesses in Dukuh Menanggal Village. This research aims to explore rebranding, digital marketing and management auditing strategies that can be applied by MSME players in Dukuh Menanggal Village to increase the competitiveness and productivity of their businesses. The implementation of this community service activity is implemented in the form of education through program seminars, training and program execution accompanied by monitoring of pastry MSME players in Dukuh Menanggal Village. The results of this community service activity show an increase in brand awareness and sales through digital platforms as well as improved financial records in the internal management of MSMEs. So that this service program has succeeded in having a positive impact in supporting the growth of pastry MSMEs in Dukuh Menanggal Village.
Co-Authors Ananda, Maulana Wahyu Darmawan, Bagus Matulessy, Zaschia Flanivolya Nikmah, Alfiyatun Prameswari, Fareh Rachmania, Arikah Rizkia, Alvin Rizal Hafiz Setyowati, Diah Kin Kin Yonsa, Rahmania Risky Putri