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Emeralda, Vionika
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Menciptakan Pengalaman Wisata Gastronomi Melalui Daya Tarik Wisata Kuliner Wingko Babat Kota Semarang Rizkiyanti, Dhania Febri; Emeralda, Vionika; Santoso, Rohmat
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i2.2739

Abstract

Sedikitnya informasi tentang strategi pemasaran, partisipasi masyarakat lokal, keberlanjutan, evaluasi pengalaman wisatawan yang khusus berkaitan dengan wisata kuliner wingko babat. Tujuan penulisan memberikan wawasan yang berguna bagi pemangku kepentingan dalam industri kuliner dan pariwisata, serta untuk mempromosikan keberlanjutan dan pertumbuhan sektor pariwisata Kota Semarang. Metode penelitian deskriptif kualitatif. Penelitian akan memfokuskan pada 9 komponen gastronomi seperti cita rasa, tampilan, aroma, tekstur, sejarah, budaya, keberlanjutan, promosi, dan partisipasi komunitas. Wingko babat di Semarang populer dan berdampak baik secara ekonomi dan budaya. Awalnya, banyak yang suka, tapi sekarang kurang diminati karena tren makanan modern. Tapi, masyarakat berusaha lestarikan budaya kuliner ini dengan festival, variasi rasa, dan lainnya. Pabrik utama, Loe Lan Ing, mengelola produksinya dengan baik, meski perlu beberapa perbaikan. Pemilik usaha, Bapak Supriyadi Gondokusumo dan Ibu Kristiani, langsung pantau produksi untuk memastikan kualitas tetap bagus. Keberhasilan produksi ini karena rasa wingko yang tetap autentik sejak dulu.
Pengaruh Komponen Theory of Planned Behavior terhadap Minat Kunjungan Wisatawan pada Wisata Paralayang sebagai Wellness Tourism di Indonesia Emeralda, Vionika
Jurnal Pariwisata Indonesia Vol 21 No 2 (2025): JURNAL PARIWISATA INDONESIA
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

Paragliding, while commonly perceived as an extreme adrenaline activity, also offers significant benefits for mental and emotional well-being through experiences of freedom, tranquility, and relaxation in natural settings. This study examines the influence of the three core components of the Theory of Planned Behavior (TPB) attitude, subjective norm, and perceived behavioral control on tourists’ intention to engage in paragliding as part of wellness tourism in Indonesia. A quantitative survey was conducted with 358 respondents who had visited or expressed interest in at least one of 11 paragliding sites across Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS 4. Findings reveal that all three TPB components significantly and positively impact visit intention, both individually and collectively. The model explains 69.7% of the variance in tourist intention (R² = 0.697). These results suggest that more positive attitudes, stronger social support, and higher perceived ease of access to paragliding sites enhance tourists’ intention to visit. Keywords: Theory of Planned Behavior (TPB), wellness tourism, tourist intention, paragliding.
Co-Authors Rizkiyanti, Dhania Febri Santoso, Rohmat