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All Journal Indonesian Research Journal on Education West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Sulistiyono, Arief
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Analysis of the Impact of Adoption of Digital Marketing, Access to Tourism Information, Environmental Sustainability Practices, and Festival Uniqueness on Attractiveness and Economic Contribution to Destinations in East Nusa Tenggara Respati, Rella Dwi; Purnamasari, Betty Nila; Sulistiyono, Arief
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2586

Abstract

The effect of adoption of digital marketing, access to tourism information, environmental sustainability practices, and festival uniqueness on destination attractiveness and economic contribution in East Nusa Tenggara is analyzed in this study. Based on the use of a quantitative technique with a sample size of 180 respondents, feedback was obtained using a Likert scale and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). Results affirm that all four independent variables have significant effects on destination attractiveness, where festival uniqueness had the highest level of influence. In addition, destination attractiveness positively mediates the relationship between these variables and the economic impact, highlighting its role in enhancing the region's tourism industry. This study provides valuable insights for East Nusa Tenggara tourism stakeholders, providing practical recommendations to enhance destination attractiveness and maximize economic benefits through convergent digital marketing, environmental sustainability, festival uniqueness, and destination attractiveness.
The Role of Transportation Accessibility and Public Facilities on Tourism Experience in Tourist Destinations in Central Java Adrial, Adrial; Sulistiyono, Arief; Khazinatul Khaeriah, RD. Hera Merdeka
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2595

Abstract

This study investigates the influence of transportation accessibility and public facilities on the tourist experience in tourist destinations in Central Java, Indonesia. A quantitative research approach was employed using survey data collected from 200 tourists. The research instrument was a structured questionnaire measured using a five-point Likert scale. Transportation accessibility and public facilities were examined as independent variables, while tourist experience served as the dependent variable. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 25, applying descriptive analysis, validity and reliability tests, and multiple linear regression analysis. The results indicate that transportation accessibility has a positive and significant effect on tourist experience, demonstrating that ease of access, transportation availability, and connectivity contribute substantially to tourists’ overall perceptions. Public facilities also show a positive and significant effect, highlighting the importance of adequate amenities such as sanitation, parking, signage, and information services in enhancing comfort and satisfaction. Furthermore, both variables simultaneously explain a substantial proportion of the variance in tourist experience. These findings underline the importance of integrated transportation systems and well-maintained public facilities in improving tourist experience and strengthening destination competitiveness in Central Java.
The Role of Transportation Accessibility and Public Facilities on Tourism Experience in Tourist Destinations in Central Java Adrial, Adrial; Sulistiyono, Arief; Khazinatul Khaeriah, RD. Hera Merdeka
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2595

Abstract

This study investigates the influence of transportation accessibility and public facilities on the tourist experience in tourist destinations in Central Java, Indonesia. A quantitative research approach was employed using survey data collected from 200 tourists. The research instrument was a structured questionnaire measured using a five-point Likert scale. Transportation accessibility and public facilities were examined as independent variables, while tourist experience served as the dependent variable. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 25, applying descriptive analysis, validity and reliability tests, and multiple linear regression analysis. The results indicate that transportation accessibility has a positive and significant effect on tourist experience, demonstrating that ease of access, transportation availability, and connectivity contribute substantially to tourists’ overall perceptions. Public facilities also show a positive and significant effect, highlighting the importance of adequate amenities such as sanitation, parking, signage, and information services in enhancing comfort and satisfaction. Furthermore, both variables simultaneously explain a substantial proportion of the variance in tourist experience. These findings underline the importance of integrated transportation systems and well-maintained public facilities in improving tourist experience and strengthening destination competitiveness in Central Java.
Co-Authors Adrial Adrial, Adrial Khazinatul Khaeriah, Rd. Hera Merdeka Purnamasari, Betty Nila Respati, Rella Dwi