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FENOMENA FEAR OUT MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN RESTORAN VIRAL KAREN’S DINER JAKARTA Wachyuni, Suci Sandi; Namira, Siti; Respati, Rella Dwi; Teviningrum, Shinta
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1382

In the current era of disruption 5.0, uploading digital information about a place to eat to social media users has become a cultural symbol that can depict a lifestyle. This phenomenon makes users afraid of missing out on the latest information and experiences, such as the emergence of Karen's Diner Jakarta restaurant, which went viral on social media. This study analyzes the phenomenon of FOMO (fear of missing out) in consumer purchasing decisions. With a quantitative approach through an online survey, this study captured 100 respondents selected based on purposive sampling. The population of this research is the people of Jakarta, who are potential consumers. Meanwhile, the sample of this research is consumers who have made purchases at Karen's Diner Restaurant. The survey instrument includes questions about FOMO variables and purchasing decisions and is measured on a Likert scale. The data were analyzed using descriptive analysis, regression test, and hypothesis t-test. The study results show that FOMO positively affects purchasing decisions by 60%. This research shows the theoretical implication that the FOMO phenomenon, which includes a person's fear and worry of missing out on something new, affects purchasing decisions. Therefore, viral marketing has a significant impact on restaurant sales. The practical implication of this research is a recommendation for food and beverage businesses maximize digital and viral marketing.

The Influence of Social Media Tourism Campaigns and Influencer Partnerships in Building Brand Equity of Destinations in East Java Rosalina, Tita; Respati, Rella Dwi; Kartini, Raden Asri
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1700

This study examines the impact of social media tourism campaigns and influencer partnerships on building destination brand equity in East Java. Using a quantitative research design, data were collected from 70 respondents through a structured questionnaire with items measured on a five-point Likert scale. Statistical analysis, conducted with SPSS version 25, revealed that both social media campaigns and influencer partnerships significantly and positively influence destination brand equity, with 68% of the variance explained by these variables. The findings highlight the synergistic effect of these strategies in enhancing brand awareness, perceived quality, and loyalty. Practical implications suggest integrating these approaches for effective tourism marketing.

Bibliometric Analysis on Ecotourism and Cultural Tourism Development Judijanto, Loso; Respati, Rella Dwi; Kartini, Raden Asri; Difinubun, Yusron
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1784

This study presents a bibliometric analysis of ecotourism and cultural tourism research using data from Scopus and visualization through VOSviewer. The analysis identifies key research trends, influential scholars, and international collaborations that have shaped the academic landscape in these fields. The findings reveal that ecotourism research has evolved from a primary focus on environmental conservation and biodiversity to a broader integration of cultural heritage, economic sustainability, and digital transformation. Thematic clusters indicate a growing interest in climate change adaptation, stakeholder engagement, and smart tourism applications. Co-authorship and country collaboration networks demonstrate that the United States, China, Indonesia, and Malaysia lead in research output and international partnerships. However, some regions remain underrepresented in global research efforts. Challenges such as balancing conservation with tourism growth, ensuring economic viability, and fostering inclusive governance structures persist. The study underscores the need for interdisciplinary approaches, policy interventions, and technological innovations to enhance sustainable tourism development. Future research should focus on climate resilience, social entrepreneurship, and the role of digital technologies in responsible tourism practices.

Bibliometric Analysis on Ecotourism and Cultural Tourism Development Judijanto, Loso; Respati, Rella Dwi; Kartini, Raden Asri; Difinubun, Yusron
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1784

This study presents a bibliometric analysis of ecotourism and cultural tourism research using data from Scopus and visualization through VOSviewer. The analysis identifies key research trends, influential scholars, and international collaborations that have shaped the academic landscape in these fields. The findings reveal that ecotourism research has evolved from a primary focus on environmental conservation and biodiversity to a broader integration of cultural heritage, economic sustainability, and digital transformation. Thematic clusters indicate a growing interest in climate change adaptation, stakeholder engagement, and smart tourism applications. Co-authorship and country collaboration networks demonstrate that the United States, China, Indonesia, and Malaysia lead in research output and international partnerships. However, some regions remain underrepresented in global research efforts. Challenges such as balancing conservation with tourism growth, ensuring economic viability, and fostering inclusive governance structures persist. The study underscores the need for interdisciplinary approaches, policy interventions, and technological innovations to enhance sustainable tourism development. Future research should focus on climate resilience, social entrepreneurship, and the role of digital technologies in responsible tourism practices.

Sosialisasi tentang Bahaya Makanan Tidak Sehat Siswa Sekolah Dasar Negeri Pasar Baru 1, Koang Jaya, Karawaci, Kota Tangerang Lestari, Silfiana Dian; Isbandi, Fitri Susiswani; Amanda; Respati, Rella Dwi
Indonesian Journal of Social Development Vol. 2 No. 4 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jsd.v2i4.3974

Polusi makanan dalam bentuk konsumsi makanan tidak sehat menjadi tantangan kesehatan masyarakat yang serius, terutama di kalangan anak-anak usia sekolah dasar. Kurangnya pemahaman tentang kandungan berbahaya dalam makanan modern seperti junk food, snack tinggi gula, dan makanan instan meningkatkan risiko penyakit kronis sejak dini. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kesadaran siswa sekolah dasar mengenai bahayanya makanan tidak sehat. Melalui metode sosialisasi interaktif dan simulasi menu sehat, siswa didorong untuk memilih makanan bergizi dalam keseharian mereka. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa terhadap pentingnya pola makan sehat. Program ini diharapkan mampu menjadi langkah preventif dalam membentuk perilaku konsumsi makanan sehat sejak dini.

Upaya Penguatan Pariwisata Budaya melalui Penyelenggaraan Event di Lanta Nice Beach Resort, Thailand Sari, Asri Nurmala; Rohim, Abdul; Respati, Rella Dwi; Isaghoji, Isaghoji
Community Services and Social Work Bulletin Vol 5, No 1 (2025): Community Services and Social Work Bulletin Volume 5 No. 1 2025
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v5i1.14005

Kegiatan upaya terkait penguatan pariwisata budaya melalui penyelenggaraan event kepada tamu dari mancanegara di Lanta Nice Beach Resort, Koh Lanta, Krabi, Thailand yang memiliki potensi alam dan budaya yang kuat dalam industri pariwisata, melalui program Kuliah Kerja Nyata (KKN) yang bertujuan untuk mempertahankan seni dan budaya Thailand melalui industri pariwisata, memberikan pengetahuan mendalam terkait budaya lokal dan pengalaman yang menyenangkan dan berkesan bagi tamu mancanegara. Upaya ini berupa penyelenggaraan event yang juga bertepatan dengan perayaan internasional yaitu Christmast Eve. Dalam kegiatan ini dilakukan pendekatan partisipasi langsung, mahasiswa berperan sebagai pembawa acara (MC) dan berpartisipasi dalam berbagai bagian penyelenggaraan acara. Upaya ini membuat para tamu mancanegara mendapatkan pengetahuan baru tentang budaya lokal, mendapatkan pengalaman yang lebih berkesan saat menginap di resort, serta membantu mempertahankan seni dan budaya lokal Thailand kepada generasi mendatang. Pelaksanaan upaya melalui interaksi dengan para tamu menunjukkan antusiasme mereka dalam memberikan tanggapan. Penyelenggaraan Event di Lanta Nice Beach Resort dapat menjadi model dalam penguatan pengalaman akademik mahasiswa serta strategi penguatan budaya dalam industri pariwisata internasional.

Analysis of the Impact of Adoption of Digital Marketing, Access to Tourism Information, Environmental Sustainability Practices, and Festival Uniqueness on Attractiveness and Economic Contribution to Destinations in East Nusa Tenggara Respati, Rella Dwi; Purnamasari, Betty Nila; Sulistiyono, Arief
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2586

The effect of adoption of digital marketing, access to tourism information, environmental sustainability practices, and festival uniqueness on destination attractiveness and economic contribution in East Nusa Tenggara is analyzed in this study. Based on the use of a quantitative technique with a sample size of 180 respondents, feedback was obtained using a Likert scale and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). Results affirm that all four independent variables have significant effects on destination attractiveness, where festival uniqueness had the highest level of influence. In addition, destination attractiveness positively mediates the relationship between these variables and the economic impact, highlighting its role in enhancing the region's tourism industry. This study provides valuable insights for East Nusa Tenggara tourism stakeholders, providing practical recommendations to enhance destination attractiveness and maximize economic benefits through convergent digital marketing, environmental sustainability, festival uniqueness, and destination attractiveness.

The Influence of Social Media Tourism Campaigns and Influencer Partnerships in Building Brand Equity of Destinations in East Java Rosalina, Tita; Respati, Rella Dwi; Kartini, Raden Asri
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1700

This study examines the impact of social media tourism campaigns and influencer partnerships on building destination brand equity in East Java. Using a quantitative research design, data were collected from 70 respondents through a structured questionnaire with items measured on a five-point Likert scale. Statistical analysis, conducted with SPSS version 25, revealed that both social media campaigns and influencer partnerships significantly and positively influence destination brand equity, with 68% of the variance explained by these variables. The findings highlight the synergistic effect of these strategies in enhancing brand awareness, perceived quality, and loyalty. Practical implications suggest integrating these approaches for effective tourism marketing.

FENOMENA FEAR OUT MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN RESTORAN VIRAL KAREN’S DINER JAKARTA Wachyuni, Suci Sandi; Namira, Siti; Respati, Rella Dwi; Teviningrum, Shinta
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1382

In the current era of disruption 5.0, uploading digital information about a place to eat to social media users has become a cultural symbol that can depict a lifestyle. This phenomenon makes users afraid of missing out on the latest information and experiences, such as the emergence of Karen's Diner Jakarta restaurant, which went viral on social media. This study analyzes the phenomenon of FOMO (fear of missing out) in consumer purchasing decisions. With a quantitative approach through an online survey, this study captured 100 respondents selected based on purposive sampling. The population of this research is the people of Jakarta, who are potential consumers. Meanwhile, the sample of this research is consumers who have made purchases at Karen's Diner Restaurant. The survey instrument includes questions about FOMO variables and purchasing decisions and is measured on a Likert scale. The data were analyzed using descriptive analysis, regression test, and hypothesis t-test. The study results show that FOMO positively affects purchasing decisions by 60%. This research shows the theoretical implication that the FOMO phenomenon, which includes a person's fear and worry of missing out on something new, affects purchasing decisions. Therefore, viral marketing has a significant impact on restaurant sales. The practical implication of this research is a recommendation for food and beverage businesses maximize digital and viral marketing.

Eksplorasi Strategi Pengembangan Wisata Religi Dan Ekowisata Di Pulau Cangkir Kronjo Kabupaten Tangerang Dalam Perspektif Penggunaan Bahasa Hayati, Asfitri; Respati, Rella Dwi; Kartini, Raden Asri; Maulana, M. Ilham
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19353

Wisata religi berkontribusi dalam menjaga keharmonisan sosial karena merupakan keterlibatkan pertukaran antar budaya dan antar agama. Ekowisat adalah bentuk pariwisata yang berfokus pada perlindungan lingkungan, pendidikan, dan penguatan komunitas lokal. Wisata religi merupakan jenis wisata yang menitikberatkan pada kegiatan spiritual atau keagamaan, seperti mengunjungi tempat ibadah atau situs bersejarah yang bernilai keagamaan. Bahasa memegang peran penting dalam pengembangan pariwisata, baik sebagai alat komunikasi antara pengelola pariwisata dengan wisatawan, maupun sebagai media periklanan yang efektif. Tujuan penelitian ini bertujuan untuk mengeksplorasi dan menggambarkan strategi pengembangan wisata religi dan ekowisata di Pulau Cangkir.lokasi penelitian di Pulau Cangkir Kronjo Kabupaten Tangerang. Penggunaan bahasa dalam mempromosikan pariwisata keagamaan di Pulau Cangkir didominasi oleh bahasa formal dan agama dan tetap tradisional. Analisis media periklanan seperti pamflet dan lembaga intelijen menunjukkan bahwa Bahasa yang digunakan dalam mempromosikan pariwisata keagamaan di pulau -pulau trofis memiliki nilai agama yang kuat dan memberi pengunjung kesan suci. Dalam penggunaan bahasa lebih cendrung bahasa Indonesia dalam bahasa promosi, dengan kata lain bahasa ayng digunakan menyesuaikan bahasa yang digunakan oleh pengujung itu sendiri. Strategi pengembangan pariwisata masih menghadapi tantangan yang berbeda, terutama dengan penggunaan bahasa sebagai media periklanan dan komunikasi. pengelola wisata untuk melakukan atau seperti mengikuti pelatihan bahasa asing untuk mendapatkan informasi yang lebih efektif. Kesimpulan penelitian ini menegaskan bahwa strategi pengembangan wisata di Pulau Cangkir perlu memperhatikan inovasi dalam penggunaan bahasa, termasuk penggunaan narasi yang lebih menarik, peningkatan keterampilan komunikasi masyarakat lokal, serta optimalisasi media digital untuk promosi yang lebih efektif.

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