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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Development Economic and Social Studies (JDESS)
Kusuma, Wennie Candra
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Pemasaran Melalui Pengembangan Label Merek Dagang pada Produk UMKM Desa Sumbertempur Kabupaten Malang Susilo, Susilo; Prestianawati, Silvi Asna; Husain, Hilmi Alwan; Kusuma, Wennie Candra; Septianto, Donny; Pasya, Shahida; Percy, Khayru Ambyarie; Fawwaz, Muhammad
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.1.4973

Abstract

UMKM memiliki peran penting dalam pertumbuhan ekonomi Indonesia, namun seringkali menghadapi tantangan dalam strategi pemasaran, terutama pada desain label merek. Desain label yang kurang menarik dapat menghambat daya saing produk, sementara label yang baik mampu meningkatkan visibilitas, kepercayaan konsumen, dan penjualan. Kegiatan pengabdian ini bertujuan untuk membantu UMKM di Desa Sumbertempur, Kabupaten Malang, dalam meningkatkan desain label merek produk. Metode yang digunakan meliputi sosialisasi, konsultasi, dan pendampingan pembuatan label bersama mahasiswa desain. Hasil kegiatan menunjukkan bahwa desain label baru membantu meningkatkan citra dan daya tarik produk UMKM. Evaluasi dampak melalui respons konsumen dan penjualan juga menunjukkan hasil yang positif. Pendampingan ini diharapkan menjadi solusi berkelanjutan dalam mengatasi keterbatasan akses pemasaran UMKM serta menjadi model inspiratif bagi kegiatan serupa di masa depan.
Analysis of the Effect of Budget Efficiency on Fiscal Resilience Kusuma, Wennie Candra; Bintoro, Nugroho Suryo
Journal of Development Economic and Social Studies Vol. 5 No. 2 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The central government's budget efficiency policy, which cuts transfers to regions by Rp50.59 trillion in 2025, poses serious challenges to regional fiscal resilience, especially in East Java. This study analyzes the impact of Local Own Revenue, economic growth, Transfers to Regions, and regional characteristics on fiscal independence in 38 districts/cities in East Java using data from BPS and DJPK for Quarter I/2024 to Quarter II/2025 with Two-Step System GMM approach. Results show that Local Own Revenue has a significant positive effect with elasticity of 0.185, economic growth has positive but statistically insignificant effect, budget efficiency through reduction of Transfers to Regions increases short-term fiscal independence with negative coefficient of 0.197, and districts have 1.9 percent higher fiscal resilience than cities due to transmigration effect. High fiscal persistence with lag coefficient of 0.451 indicates that improving fiscal resilience requires consistent long-term strategy. Simulations show that continuous efficiency of 5 percent per quarter can reduce fiscal resilience below crisis threshold within three quarters, while minimum economic growth threshold of 4.31 percent per year is needed to maintain fiscal independence amid budget efficiency policies.
Co-Authors Bintoro, Nugroho Suryo Fawwaz, Muhammad Husain, Hilmi Alwan Pasya, Shahida Percy, Khayru Ambyarie Septianto, Donny Silvi Asna Prestianawati Susilo Susilo