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All Journal Jurnal Kajian Pendidikan Islam Journal of Economics, Bussiness and Management Issues
Kharisma, Rozza
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Economics, Econometrics & Finance Education

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Optimalisasi Media Sosial sebagai Alat Promosi Pesantren oleh Santri di Lampung Tengah Mukhlishin, Ahmad; Mida Hayati, Rina; Kharisma, Rozza
Jurnal Kajian Pendidikan Islam Volume 4 Nomor 2 Juli 2025
Publisher : Sekolah Tinggi Agama Islam Ma`arif Kalirejo Lampung Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58561/jkpi.v4i2.217

Abstract

Di era digital saat ini, media sosial telah menjadi sarana komunikasi yang dominan dalam berbagai aspek kehidupan, termasuk dalam dunia pendidikan dan keagamaan. Namun, pemanfaatan media sosial sebagai alat promosi oleh pesantren, khususnya oleh para santri, masih belum optimal dan cenderung bersifat sporadis. Penelitian ini bertujuan untuk menganalisis sejauh mana media sosial dimanfaatkan oleh santri sebagai alat promosi di lima pondok pesantren di Lampung Tengah, yakni Pondok Pesantren Walisongo Sukajadi, Assyifa Bandarjaya, Bustanul Ulum Jaya Sakti, Roudhotul Jannah Sidokerto, dan Nurul Anwar Trimurjo. Menggunakan pendekatan kualitatif deskriptif dengan metode observasi, wawancara, dan dokumentasi, penelitian ini mengungkap variasi dalam tingkat pemanfaatan media sosial yang dipengaruhi oleh faktor kesiapan santri, dukungan kelembagaan, serta pemahaman terhadap strategi komunikasi digital. Hasil penelitian menunjukkan bahwa santri memiliki potensi besar sebagai agen promosi pesantren, terutama dalam memproduksi konten kreatif yang dekat dengan gaya komunikasi generasi muda. Teori komunikasi massa, teori promosi, teori mediamorfosis, dan uses and gratifications digunakan untuk menganalisis dinamika tersebut. Penelitian ini merekomendasikan pentingnya pelatihan, pembentukan tim media santri, serta kebijakan pesantren yang mendukung agar media sosial dapat dioptimalkan sebagai sarana dakwah dan promosi pesantren secara berkelanjutan.
Techniques for Determining the Location and Layout of Tempe Production Businesses Ansori, Hafid; Kharisma, Rozza
Journal of Economics, Bussiness and Management Issues Vol. 3 No. 1 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v3i1.993

Abstract

The tempe industry is one of the micro, small, and medium enterprise (MSME) sectors that plays an important role in supporting national food security by providing affordable plant-based protein for the community. However, this industry faces several challenges, including fluctuations in soybean prices, increasing market competition, and the need to improve production efficiency. Therefore, optimizing production processes through proper location selection and effective business layout planning becomes an important aspect to ensure business sustainability. This study aims to analyze the importance of location selection techniques and business layout planning in improving production performance in the tempe industry. The research uses a qualitative approach through a literature review method by examining location theory, facility layout theory, and findings from relevant previous studies. The results indicate that selecting a strategic business location, particularly one that is close to raw material sources and target markets, can reduce transportation costs and improve distribution efficiency. In addition, a production layout designed based on workflow processes can minimize production bottlenecks, reduce operational waste, and create a safer and more organized working environment. The integration of strategic location selection and effective layout planning can significantly improve operational efficiency and strengthen the competitiveness of tempe MSMEs. Therefore, implementing appropriate location and layout strategies is essential to support the sustainability of tempe production businesses and enhance their contribution to local economic development and national food security.
Co-Authors Ansori, Hafid Mida Hayati, Rina Mukhlishin, Ahmad