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All Journal MANAJEMEN Jurnal Ilmiah Dan Karya Mahasiswa Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Haya Fatimah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Other

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Persepsi Literasi Halal dan Motif Pemilihan Produk Kosmetik Mahasiswa Universitas KH. A. Wahab Hasbullah Amin Awal Amarudin; Adinda Syaifa Azzara; Efnita Mayang Sari; Haya Fatimah; Lailatul Afifah
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 2 (2024): APRIL: JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i2.1654

Abstract

This research has a relationship between perceptions of halal literacy and UNWAHA students' motives for choosing cosmetic products based on sharia economic principles. Through an economic analysis approach, this research explores the extent to which students' understanding of halal literacy influences their motives for choosing halal cosmetic products that follow sharia principles. This research method uses a qualitative approach with data sources through interviews with UNWAHA students. It is hoped that the research results will provide valuable insight for students in understanding halal literacy and motives for choosing cosmetic products.
Strategi dalam Meningkatkan Kerja Sama Tim di Lingkungan Kerja Nurun Nisaul Khusna; Haya Fatimah; Sri Oktavianah; Efnita Mayang Sari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 1 (2026): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i1.2454

Abstract

Teamwork is a fundamental factor in social, organizational, and educational life, because in essence humans are social creatures that require the interaction and involvement of other individuals to meet their needs and achieve life goals. In the context of work, teamwork can be defined as the result of coordinated individual efforts that are able to produce higher performance than if work is done individually, or as a group of individuals working collectively to achieve common goals that are easier to achieve through collaboration. The implementation of teamwork plays an important role in accelerating job completion, improving individual and organizational performance, and being able to prevent overlapping tasks through good synchronization. Through intensive interaction, teamwork can have a positive impact on the overall performance of the group and also improve individual abilities through the process of knowledge and experience transfer between employees. The dimension of teamwork includes active member contributions, interaction and communication, consistency in maintaining focus on goals, quality of work results, and relevance of team members' knowledge and skills. Therefore, the effectiveness of teamwork is seen as the most important competitive advantage in an organization, making it a major factor that influences the increase in work productivity.
Analisis SWOT Pemasaran Nibras House dalam Meningkatkan Penjualan Haya Fatimah; Naily El Muna
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/g8m1bc70

Abstract

This study explores how Nibras House responds to the rapid growth and intense competition in the Muslim fashion industry by implementing effective marketing strategies and conducting a SWOT analysis. Using a descriptive qualitative approach with data collected through observation, interviews, and documentation, the research evaluates the company’s marketing practices. The findings indicate that Nibras House applies a strong marketing mix, including high-quality products, value-based pricing, strategic locations, active promotions, good customer service, and comfortable store displays. Its main strengths are product quality, brand image, and customer loyalty, while its weaknesses include the perception of high prices and limited innovation at certain times. Opportunities arise from increasing demand and digital marketing, while threats come from competition and changing trends. Overall, these strategies support sustainable sales growth.
Co-Authors Adinda Syaifa Azzara Amin Awal Amarudin Efnita Mayang Sari Lailatul Afifah Naily El Muna Nurun Nisaul Khusna Sri Oktavianah